How to Structure an Account Executive LinkedIn Profile

𝐈 𝐆𝐞𝐭 𝐓𝐡𝐢𝐬 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐀𝐥𝐥 𝐭𝐡𝐞 𝐓𝐢𝐦𝐞: “𝐇𝐨𝐰 𝐃𝐨 𝐈 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐌𝐲 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞?” After receiving so many messages about LinkedIn optimization, I realized it’s not just about posting content, it’s about building a profile that truly reflects your value. So, I decided to create a series: "𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱: 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗥𝗲𝗮𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀”. In this series, I’ll share actionable tips that have worked for me and will work for you too! 𝐅𝐢𝐫𝐬𝐭 𝐔𝐩: 𝐘𝐨𝐮𝐫 𝐀𝐛𝐨𝐮𝐭 𝐒𝐞𝐜𝐭𝐢𝐨𝐧 — 𝐓𝐡𝐞 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐏𝐢𝐭𝐜𝐡 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 Your “About” section shouldn’t just be a professional bio. It’s your digital first impression — and it needs to make people want to learn more. When I first wrote mine, it sounded like this: "Dynamic and results-driven professional with experience in data analysis and strategy." Sounds fancy but completely forgettable. Here’s how I flipped it — and you can too: 🔹 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗛𝗼𝗼𝗸 Your first line should make people curious: ❌ “Marketing Specialist with 5 years of experience.” ✅ “I help brands turn complex data into clear strategies that drive growth.” Catch attention from the get-go. 🔹 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 → 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 → 𝗢𝘂𝘁𝗰𝗼𝗺𝗲 Example: "When I joined XYZ Corp, they were struggling to make sense of their customer data. I designed a streamlined data reporting system that cut processing time by 40% and improved insights accuracy. Now, I’m passionate about helping companies turn numbers into strategy.” It’s personal, purposeful, and impactful. 🔹 𝗘𝗻𝗱 𝘄𝗶𝘁𝗵 𝗮 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 Encourage interaction: “Let’s connect if you’re passionate about leveraging data to drive strategy!” 📌 𝙔𝙤𝙪𝙧 𝘼𝙗𝙤𝙪𝙩 𝙨𝙚𝙘𝙩𝙞𝙤𝙣 𝙨𝙝𝙤𝙪𝙡𝙙𝙣’𝙩 𝙨𝙤𝙪𝙣𝙙 𝙡𝙞𝙠𝙚 𝙖 𝙧𝙚𝙨𝙪𝙢𝙚 — 𝙞𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙨𝙤𝙪𝙣𝙙 𝙡𝙞𝙠𝙚 𝙖 𝙨𝙩𝙤𝙧𝙮. If you’re curious about more LinkedIn optimization tips, follow the series — there’s a lot more coming! LinkedIn LinkedIn News India #LinkedInOptimization #PersonalBranding #CareerGrowth #ProfileTips

A CFO came to me with one question: “Why isn’t LinkedIn bringing me opportunities?” I didn’t need more than 10 seconds to see why. Their profile read like a basic career chronology: past-focused, dense, full of jargon. It didn’t give anyone a reason to reach out today. Don’t approach LinkedIn as just a ‘resume-like’ database. Look at it more like a giant search engine. If you want it to bring you opportunities, your profile must be built for search, connection, and positioning. Start with these 4 checks: 1.     Headline: Does it project your next move, not just your current job title? Most executives leave their headline as “CFO at XYZ Corp.”, which doesn’t help them in searches. Instead, use a value-driven headline with appropriate keywords: Chief Financial Officer | Fortune 100 | $50B P&L Oversight | Drove 18% EBITDA Growth and $4B Free Cash Flow | Global M&A, Capital Markets, Digital Finance Transformation This makes you keyword-rich for search and gives readers a reason to click. 2.     About Section: Does it read like a compelling conversation starter, or like a dull corporate bio? The best About sections: * Lead with a hook that makes people want to read more. * Share the kind of leadership problems you solve. * Spotlight strong impacts and results. * Close with a clear invitation to connect. 3.     Top 5 Skills: These should never be random; instead, they should be strategically selected and aligned with the skills that your future employers are looking for. Choose keywords that match your target roles (e.g., “Mergers & Acquisitions,” “Financial Strategy,” “Organizational Transformation”). 4.     Experience Section: Are your results front and center? Are you providing enough context to appease and interest a reader? Replace generic “responsible for” statements with quantified impact: “Delivered $120M in cost savings through operational restructuring”. People scan profiles, and numbers and specifics stop the scroll. When you treat your LinkedIn profile as an active marketing asset, it begins generating warm leads even when you’re not online. A strong profile isn’t just a biography. It’s your 24/7 business development tool. 🔁 Share this to help someone who is due for a LinkedIn refresh. #LinkedIn #Jobsearch #ExecutiveSearch

Your LinkedIn profile is a 24/7 inbound job magnet if you set it up right! It's an opportunity to have the hottest companies and hiring managers chasing you rather than you running after them. Impossible? Hell no. It’s how I got my senior product position at Affirm and the same story for VP of product at Apollo. Here’s the complete guide to converting your LinkedIn profile into a job-attracting asset: — 𝟭. 𝗛𝗘𝗔𝗗𝗟𝗜𝗡𝗘 Don't use generic headline templates mentioning your job title and company name. ↳ Highlight your expertise or niche. ↳ Mention companies for credibility. ↳ Add a secondary offer; are you a coach, speaker, or consultant? ↳ Example: "Senior Product Manager @ TechCo | Driving B2B SaaS Growth 🚀 | Ex-Google, Ex-Amazon | Product Leadership Coach" — 𝟮. 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 Think of your "About" section as your personal story. ↳ Experience summary showcasing your value. ↳ Use storytelling to highlight your key achievements (don’t forget to mention numbers/results) with a personal touch. ↳ Wrap up by stating what kind of roles or challenges you’re interested in next. — 𝟯. 𝗣𝗥𝗢𝗙𝗜𝗟𝗘 𝗣𝗜𝗖𝗧𝗨𝗥𝗘 𝗔𝗡𝗗 𝗖𝗢𝗩𝗘𝗥 𝗜𝗠𝗔𝗚𝗘 How people perceive you depends a lot on how you visually present yourself. Here’s how to do it right: ↳ High-quality and professional headshot. Use AI if you don’t have a good photo. ↳ Don’t use cover photos for vague quotes; use it to highlight your achievements, awards, reviews, your products, etc. — 𝟰. 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 Your experience section is where the real depth comes in. ↳ Go beyond job duties and focus on the specific results and outcomes you achieved. ↳ Use the Situation, Action, Result (SAR) framework to highlight what you did and how it made an impact. (e.g., “Increased customer retention by 25% in 6 months”). ↳ Use industry-specific keywords so recruiters can easily find you in searches. — 𝟱. 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗦𝗘𝗧𝗧𝗜𝗡𝗚𝗦 ↳ Simplify your LinkedIn URL (e.g., linkedin.com/in/YourName) with a custom URL. ↳ Make sure to add a link to your portfolio, website, or a side project directly in your profile. ↳ Regularly review your contact info and make it easy for recruiters to reach out to you. — 𝟲. 𝗥𝗘𝗖𝗢𝗠𝗠𝗘𝗡𝗗𝗔𝗧𝗜𝗢𝗡𝗦 Think of recommendations as built-in references that add credibility to your profile. ↳ Reach out to people who can specifically highlight your key skills and achievements. ↳ Aim for a variety of recommendations—managers, colleagues, and clients. ↳ Pin your top 2-3 recommendations. — 𝟳. 𝗦𝗞𝗜𝗟𝗟𝗦 The "Skills" section helps you appear in searches and validates your expertise: ↳ Choose skills that define your professional strengths, and pin your top 3. ↳ Take LinkedIn skill assessments to add credibility with “verified” badges. — If you want to dive deeper into how to do it all with real-time examples and breakdowns, check out the guide below in comments.

As an executive recruiter, I have reviewed countless LinkedIn profiles, and after all this time... There were seven key elements that always stood out in the best ones 📇 These are the things that can make the difference between being noticed and being overlooked in a crowded job market: 1. A high-quality professional photo 📷 This is your first impression—make it count. A professional-looking photo (even if it’s just a well-lit, friendly shot) helps recruiters feel like they’re getting to know the real you before they even read a word of your profile. 2. An engaging, value-driven headline 📇 Your headline shouldn’t just be your job title. Use it as an opportunity to showcase your expertise. Think of it as your 120-character elevator pitch—make it about what you can offer and what makes you stand out. 3. A thoughtful summary 📑 Your summary should tell your career story in a way that draws recruiters in. Share your background, your passions, and what you bring to the table. It’s your chance to give a glimpse into your personality and career goals, so make it concise but impactful. 4. Up-to-date and relevant skills ✅ Employers and recruiters are searching for candidates with specific skills. Ensure your skills section is current, relevant to the positions you're targeting, and reflects the keywords hiring managers are looking for. 5. A well-built network 📲 Building a strong, relevant network is crucial. It not only helps you stay connected to industry professionals but also demonstrates your credibility. A broad network signals to recruiters that you are well-connected in your industry. 6. Recommendations and endorsements 🗣️ Having others vouch for your work and character adds powerful social proof. Seek recommendations from colleagues, managers, or clients, and don’t hesitate to endorse others too. 7. Concrete achievements and results 🎖️ In your experience section, focus on the impact you’ve made. Don’t just list job duties—show measurable results, key achievements, and how you’ve contributed to the success of your team or company. If your profile is missing any of these elements, it’s time to make some updates 👀 A complete, engaging LinkedIn profile doesn’t just get noticed—it helps you stand out from the crowd and attract the right opportunities. Want more tips on how to optimize your LinkedIn profile for success? Let’s connect and make sure your profile is putting your best foot forward. For more insights, check out my newsletter here: https://lnkd.in/ei_uQjju #executiverecruiter #eliterecruiter #jobmarket2025 #profoliosai #resume #jobstrategy

“My profile already says I’m the CEO. Isn’t that enough?” One of my clients believed that just having a title would bring leads in. But after we revamped his LinkedIn with a client-centric headline, a branded banner, and clear value-driven content, his DMs turned into actual discovery calls. His visibility doubled—and so did his replies. Here’s the thing most B2B professionals miss: LinkedIn isn’t a sales pitch platform. It’s a trust-building platform. If your profile only talks about you instead of for your client, it’s not doing its job. I call this the Trust Funnel Framework— Because when your profile builds trust, sales start to feel natural. Start here: 🔸 Use a headline that clearly states the solution you offer 🔸 Show up with a clean headshot and a banner that reflects your brand 🔸 Share results, testimonials, and stories that resonate, not just promote Your profile should feel like a conversation starter, not a resume. The moment you shift from selling to serving, you start attracting the right people. ---- 🔁 Repost + Follow Rheanne Razo for B2B growth, client success, and business strategy.

Even executives with $2B quotas bury their best credentials. I just reviewed the LinkedIn profile of a senior sales executive who's led teams of 400+ people at three different Fortune 500 Companies. His experience? Legit. His track record? Consistently hit multi-billion dollar quotas year after year. Was this mentioned in his LinkedIn About section? Nope. It was buried all of it below the fold. Instead, the first thing you saw was: ❌ "Inspiring executive" ❌ Specialty buzzwords like "organizational transformation" ❌ Generic passion statements Meanwhile, the stuff that actually matters was hidden in the "see more" section that nobody clicks: ✅ Led global teams of 400 people ✅ Delivered against multi-billion dollar quotas ✅ Built new business from $0 to $700M Here's the brutal truth about LinkedIn profiles: Recruiters and hiring managers spend 6 seconds scanning your profile. They're not reading your vision statement. They're not clicking "see more." They're looking for two things: 1. Have you done this job before at scale? 2. Can you deliver results? If those two answers aren't screaming at them above the fold, you've already lost. ⏩ Action 1: Put your scale above the fold. Led teams of X people? Managed budgets/quotas of $Y? That goes in line one of your About section. ⏩ Action 2: Cut the noise. Every buzzword, every "passion statement," every vague descriptor is blocking your signal. Delete 50% of what you have. ⏩ Action 3: Lead with results, not aspirations. "Consistently delivered against $2B quotas" beats "visionary executive" every single time. This isn't just for executives. Whether you're managing a team of 5 or 500, the principle is the same: Stop burying what makes you valuable.

Most LinkedIn Profiles Are Useless. Here’s How to Make Yours Work. A year ago, I worked with a CEO whose LinkedIn profile was dead. Two weeks after optimizing it, he booked 4 sales calls, increased profile views by 300%, and started getting inbound leads (without changing his content strategy). Here’s how I turned it around: ✅ 1. Shifted the focus from "About Me" to "About You." His About section was all about his career history and achievements. I rewrote it to speak directly to his target audience's pain points and the outcomes he delivers. Example: "I help SaaS founders scale to $100K months without relying on paid ads." When prospects feel like you understand their problem, they engage. ✅ 2. Reworked the headline to reflect value, not position. Instead of "CEO at [Company]," we changed it to "Helping CEOs Generate $20K+ Per Month Through LinkedIn." Your headline should tell people what’s in it for them; not just your job title. ✅ 3. Leveraged the Featured Section for action and social proof. We added his Calendly link in the Featured Section with a CTA like: "Check out my featured section to book a 1:1 call with me." Plus, we included a couple of testimonials showing how he helped other CEOs achieve big results. This made his profile work like a sales funnel. The transformation? ➡️ Profile views increased by 300% within 2 weeks. ➡️ His connection requests doubled. ➡️ He booked 4 sales calls in the first month (without cold outreach). Most CEOs are sitting on a goldmine with LinkedIn But their profile is blocking leads instead of attracting them. Fixing your profile is the fastest way to unlock inbound leads. 👉 If your LinkedIn profile isn’t converting 👉 Then hop on My Calendar 👉 The link is in the Comments Section below.

My goal everyday remains: to fill my calendar with 30-minute value calls with founders and marketing directors, sharing all of our LinkedIn “secrets”. Through these value calls, there seems to be a recurring giant ‘question mark’ around profile positioning. My favorite line to share is: Treat your profile like a landing page. When someone clicks onto your profile after seeing an incredibly valuable post or a hilariously witty comment, it should be immediately clear what you do and who you do it for. Here’s how to do that, in practice: ____ 1/ Headline: [Your Position] @ [Your Company Name] | [What you do + who you do it for, in 5–8 words] EXAMPLE: Founder @ Notice Me(dia) | Helping founders and execs build authority on LinkedIn through content and strategy. WHAT NOT TO DO: Founder | Board Member | Investor | Philanthropist | Public Speaker | Dog-lover __ 2/ About section: Common misconception: it’s about you. Reality: it’s about them—your ICP. Show how you help them. Make it easy to skim and clearly structured. EXAMPLE: Notice Me(dia) works with B2B SaaS, service provider, and agency founders, executives and middle managers, looking to: 1/ attract investors for fundraising 2/ attract B2B partnerships 3/ attract high ticket clients All through LinkedIn strategy + content + management. How? profile positioning (optimization) a clear-cut, comprehensive strategy kick-ass written content. __ 3/ Featured section: This is where your main CTA lives. •Do you want people to visit your website? •Collect emails for your startup launch? •Get newsletter subscribers? •Book calls with your ICP? Design it well and write copy that grabs attention. __ 5/ Skills: Keep it to seven or fewer. Make sure every skill is tangible and relevant. ____ Your profile needs to pass the “6-year old test”. If I hand my phone to my 6-year old cousin and ask what you do and who you do it for, they’d need to be able to properly articulate exactly that in under 10 seconds. That said, I’d love to speak to B2B founders and marketing heads who are looking to optimize their positioning and bolster their LinkedIn presence. See you in the DMs :)

The LinkedIn strategy that helped my client land her next Chief Growth Officer position (feel free to borrow it): Trying to land a C-Suite position in today's market starts w/ a well-written LinkedIn profile. Here are the 4 sections she utilized: 1. Quantifiable Header What she didn’t say: "Visionary Leader | Finance Genius | Marketing Guru" Why? - It lacks awareness. - It's unmeasurable. - It’s arrogant - It's vague. Instead, she led with impact: Chief Marketing Officer with 15+ years in Ed-tech | Captured $50M+ in revenue. Why? - Straight to the point - Quantifiable - Makes you want to keep reading 2. About Section Think of the 'About' section as a trailer to a movie. It should capture the highlights of your career that you believe would be relevant to the reader. Here's what hers said: 15+ years of experience as an Operations and Marketing executive with a proven ability to drive profitable growth and operational excellence in leading education services and media organizations. Experience includes VP to C-suite level roles across marketing, operations, finance, and strategy. Expert in scaling start-ups and managing large operations, consistently delivering exceptional financial performance and operational efficiency. 3. Responsibilities Section Common mistakes I see people make 1. They talk more about the company vs. what they did 2. They don't list anything out 3. Or barely list anything at all 4. Only talk about accomplishments You don't want to skip this part. 1. It tells the reader the full scope of your responsibilities 2. Showcases your capabilities 3. Allows you to expand upon important details like: - How big of a P&L you managed - How big of a team you managed - How you lead, mentor, egange - Problems you solved - How you solved them The key is to make sure that the responsibilities you mention are in alignment with the jobs that you're going after. By doing this, you're connecting the dots for the hiring manager (and recruiter); incentivizing them to want to reach out to you versus leaving it up to them to assume/figure it out/guess (which they won't do in today's market) *She had one for each job she's held* 4. Accomplishments Section This is where metrics matter. An accomplishments section gives the reader a feel for: - What you helped previous employers accomplish - What you might be able to help them accomplish These should also be quantifiable. Here's two quick examples: - Drove sales forecasting, increasing competitive pricing to 83% - Led a team of 1300 while maintaining 87% retention *She had one for each job she's held* ----- Having a well-written LinkedIn profile w/ measurable outcomes like these improves your chances of landing interviews by 35%. Writing a compelling LI profile is one of the many things I'm going to be teaching you in my upcoming workshop. It's the same one my clients use to land $200k-$500k+ roles in tech. Feel free to join me!