Optimizing LinkedIn Profile for On-site Jobs

I’ve reviewed 1,000+ LinkedIn profiles over the past 5 years. Here are 8 tips to turn your LinkedIn profile into a job-generating machine: 1. Upgrade Your Profile Picture Like it or not, your profile picture is your first impression. Make it a good one: - Upload your PP to Photofeeler .com - Analyze the feedback - Reshoot/edit your picture based on the data Repeat until your scores are good! 2. Leverage Keywords The right keywords help you show up in more searches. Here's how to find them: - Find 5+ job descriptions for target roles - Paste them all into ResyMatch.io's JD scanner - Save the top 15 skills Weave them into the rest of your profile! 3. Write A Killer Headline I like to use this headline formula: [Keywords] | [Skills] | [Results-Focused Value Proposition] Example for a data scientist: Data Scientist | Python, R, Tableau | I Help Hospitals Use Big Data To Reduce Readmission Rates By 37% 4. Write A Killer About A great About section has 3 parts: - A short paragraph that speaks to your job, years of experience, and value prop. - Five "case study" bullets that showcase specific results. - Your email w/ a CTA for people to connect with you. Include keywords! 5. Leverage Your Featured Section It’s hard to convey your value on a resume or in an About section. This is your chance to show people what you’ve done on your terms. Include things like: - Case studies of your work - Content you’ve created - Posts you’ve written 6. Skills Matter LinkedIn uses profile Skills sections to rank candidates. Here’s how to boost your rank: - Add every keyword from your ResyMatch scan - Choose the top 5 most relevant skills - Ask colleagues, friends, family, & classmates for endorsements (aim for 5) 7. Engage & Support Others Comments can generate tons of profile views! Here’s how: - Find 10+ thought leaders in your target space - Bookmark their post feed - Check their feeds daily - Leave a supportive, valuable comment on each new post Repeat for a minimum of 30 days 8. Create Content! Content is networking at scale. One post can reach more people than your entire connection base. It also allows you to showcase value in your own words, on your own terms. It can feel scary, but only 1% of people do it—and the returns are huge.

Your LinkedIn profile is a 24/7 inbound job magnet if you set it up right! It's an opportunity to have the hottest companies and hiring managers chasing you rather than you running after them. Impossible? Hell no. It’s how I got my senior product position at Affirm and the same story for VP of product at Apollo. Here’s the complete guide to converting your LinkedIn profile into a job-attracting asset: — 𝟭. 𝗛𝗘𝗔𝗗𝗟𝗜𝗡𝗘 Don't use generic headline templates mentioning your job title and company name. ↳ Highlight your expertise or niche. ↳ Mention companies for credibility. ↳ Add a secondary offer; are you a coach, speaker, or consultant? ↳ Example: "Senior Product Manager @ TechCo | Driving B2B SaaS Growth 🚀 | Ex-Google, Ex-Amazon | Product Leadership Coach" — 𝟮. 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 Think of your "About" section as your personal story. ↳ Experience summary showcasing your value. ↳ Use storytelling to highlight your key achievements (don’t forget to mention numbers/results) with a personal touch. ↳ Wrap up by stating what kind of roles or challenges you’re interested in next. — 𝟯. 𝗣𝗥𝗢𝗙𝗜𝗟𝗘 𝗣𝗜𝗖𝗧𝗨𝗥𝗘 𝗔𝗡𝗗 𝗖𝗢𝗩𝗘𝗥 𝗜𝗠𝗔𝗚𝗘 How people perceive you depends a lot on how you visually present yourself. Here’s how to do it right: ↳ High-quality and professional headshot. Use AI if you don’t have a good photo. ↳ Don’t use cover photos for vague quotes; use it to highlight your achievements, awards, reviews, your products, etc. — 𝟰. 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 Your experience section is where the real depth comes in. ↳ Go beyond job duties and focus on the specific results and outcomes you achieved. ↳ Use the Situation, Action, Result (SAR) framework to highlight what you did and how it made an impact. (e.g., “Increased customer retention by 25% in 6 months”). ↳ Use industry-specific keywords so recruiters can easily find you in searches. — 𝟱. 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗦𝗘𝗧𝗧𝗜𝗡𝗚𝗦 ↳ Simplify your LinkedIn URL (e.g., linkedin.com/in/YourName) with a custom URL. ↳ Make sure to add a link to your portfolio, website, or a side project directly in your profile. ↳ Regularly review your contact info and make it easy for recruiters to reach out to you. — 𝟲. 𝗥𝗘𝗖𝗢𝗠𝗠𝗘𝗡𝗗𝗔𝗧𝗜𝗢𝗡𝗦 Think of recommendations as built-in references that add credibility to your profile. ↳ Reach out to people who can specifically highlight your key skills and achievements. ↳ Aim for a variety of recommendations—managers, colleagues, and clients. ↳ Pin your top 2-3 recommendations. — 𝟳. 𝗦𝗞𝗜𝗟𝗟𝗦 The "Skills" section helps you appear in searches and validates your expertise: ↳ Choose skills that define your professional strengths, and pin your top 3. ↳ Take LinkedIn skill assessments to add credibility with “verified” badges. — If you want to dive deeper into how to do it all with real-time examples and breakdowns, check out the guide below in comments.

Ever wonder how recruiters actually find people on LinkedIn? Let me put you on game real quick. 😉 They’re using LinkedIn Recruiter, a search engine that lets them filter millions of profiles using: ✔️ Job titles ✔️ Skills ✔️ Keywords ✔️ Companies ✔️ Experience levels ✔️ Locations That means your profile NEEDS to be optimized for those searches, or they'll never find yah. Here’s how you can do that: 👇 1. Fix your headline! Drop your titles, flex your skills, sprinkle in some personality, and don’t be afraid to brag a little. For example... Bad: "Experienced professional with a passion for helping job seekers write their resumes." Better: "Resumes That Get You Hired Faster | Break a Leg Resumes | 700+ Resumes Written | Experience with 30 Different Industries | 100,000+ combined followers on social media ✨" (Yes, I used my own headline as the example. If I don’t stan me, who will?? 🤪) 2. Add the right skills. Recruiters literally check boxes for skills like “Project Management,” “SQL,” “Social Media Strategy,” or “Six Sigma.” If it’s not listed in your Skills section, you won’t show up. It really is that simple lol. 3. Make your About section searchable. Keep the personality here, but add searchable content by mentioning your tools, industries, and target roles. 4. Quantify your Professional Experience section. Don't say: “Responsible for writing resumes for clients and helping them improve their job applications as needed." Instead say: “I’ve written over 700 resumes across 30+ industries, helping job seekers land interviews at companies like Amazon, Google, and nonprofit organizations." I say this because every bullet point is a chance to rank higher. 5. Choose your target location. Recruiters search by metro area. Sooooo... → If you want to work remotely, select “United States.” → If you’re relocating, use that target city. 6. Turn on "Open to Work" (or don’t, your choice) You can quietly turn it on for recruiters only, but a well-keyworded profile will still show up even without it. That means it really is up to you! ✨LAST TIP: Use your Featured section. (I'm BEGGING YOU to use it.) Link your resume, portfolio, or top-performing post. That way, if people are looking through your profile, your featured section will give them a reason to stop. So, the next time you're updating your LinkedIn, make sure that your profile is built to match how recruiters search for candidates, or you’re missing out on interviews you’re already qualified for. Okay! Go! Go tweak your profile! Then come back and tell me what changed. 😉 Break a leg out there. 🌹 =========== Hi, have we met? I'm Alina, founder of ✨Break a Leg Resumes✨ named after the time I literally broke my leg, lost my job, and decided to build a business helping people land jobs faster. If your resume isn’t getting the spotlight it deserves, DM me and let’s fix that. Break a leg out there! #ResumeWriting #JobSearch #LinkedInTips #Hiring

All I’m going to say is… WOW! 🤯 Earlier today, I checked my LinkedIn profile views report and saw that 18 recruiters viewed my profile. After the time I spent revamping my “skills” section over the last two weeks, this felt like LinkedIn is finally working for me! And according to my analytics I am NOW showing up for roles that actually make sense to my skills and experience. Here’s exactly what I did to give my profile a boost (and how you can do it too): 1️⃣ Identify relevant skills: I paid close attention to the “Top Skills” listed on job posts or the “Skills added by the job poster” section at the top. I matched those skills to my experience and added them to both my overall profile and the roles I’ve held. 2️⃣ Reorder your skills: Every time you add a skill, LinkedIn automatically sends it to the top of your list. That means it’s up to you to reorder them so your most relevant skills always shows up and stays at the top. (Note to LinkedIn, this is a pain I discovered during this process—please let us choose where new skills show up within our profile and each role while we're adding it. Thank you!) 3️⃣ Optimize by role: I also took the time to reorder the skills listed for each previous employer on my profile. Tailoring your skills for specific roles makes a huge difference. In some roles, you use certain skills more than others, and this is a great way to showcase and diversify your overall experience. 4️⃣ Remove irrelevant skills: I removed old or outdated skills that no longer reflect what I want in my next role. Clean, concise, and focused is the goal. It takes some effort and quite a bit of time, but optimizing your “Skills” section pays off. This visibility is proof that even small changes can make a big impact. Now let's encourage these recruiters to actually send me a DM. 👀 😉 Have you revamped your LinkedIn “Skills” recently? Drop a comment if you have any additional tips or noticed a difference. #LinkedInTips #JobSearchTips #CareerGrowth #PersonalBranding #JobSearchJourney #ProfessionalDevelopment #LinkedInOptimization #MarketingCareers #JobSeekers