Optimizing Profile Summaries

Here’s what recruiters actually look for in your LinkedIn summary (and what makes them hit ‘Message’ instead of ‘Back’). After reviewing 100+ profiles and helping hundreds of job seekers land interviews, I noticed a clear pattern: The summaries that work all follow this behind-the-scenes formula 👇 🔹 1. Hook Them in the First 3 Lines Because that’s all they see before “...see more” ✅ Mention your current role + impact ✅ Highlight your biggest achievement ✅ State your career mission in 1 crisp sentence Example: “I help fast-growing startups reduce hiring time by 50% through strategic talent partnerships.” 🔹 2. Showcase Your Expertise Use the middle section to position your credibility ✅ Add 3–4 key accomplishments (with numbers) ✅ Mention tools, certifications, or relevant industries Example: “Scaled recruitment for Series A–C startups | 200+ hires closed in 2 years | Certified HRBP | ATS expert” 🔹 3. Add Your Personality This is where most professionals go cold. ✅ Write in first person ✅ Keep paragraphs short (1–2 lines) ✅ Make it feel like a coffee chat “I believe hiring isn’t about filling roles — it’s about solving real business problems through people.” 🔹 4. Insert Strategic Keywords Recruiters use search filters. So speak their language. ✅ Use job title + skills + tools in natural flow ✅ Add location if targeting a region ✅ Include industry-specific terms “Specialized in FMCG hiring | Excel | Zoho | Sourcing Strategy | Employer Branding | Gurgaon-based” 🔹 5. End with a Call-to-Action Guide them on what to do next ✅ Mention your inbox ✅ Say you're open to conversations ✅ Or direct them to your work “If you're building a high-growth team or want to discuss hiring strategies, let's connect.” ❌ What to Avoid: - Writing in third person - Overusing buzzwords like “go-getter” or “team player” - Long paragraphs without breaks - Copy-pasting from your resume ✅ Final tip: Update your summary every quarter. LinkedIn is not a “set it and forget it” platform, it’s your living, breathing digital pitch. ✨ If you found this helpful and want more hands-on guidance on LinkedIn profile writing, resume wins, and job strategy… I’m hosting a free webinar: “Get Your Dream Job with My Career Spotlight Framework.” 📍 Details are in the comments. Let’s make your profile impossible to ignore. #LinkedIntips #Careergrowth #Personalbranding #Jobsearch #Jobseekers #Careertips

Your LinkedIn Profile Is a Missed Opportunity....For Most ML Engineers Your resume might get read once. Your LinkedIn gets scanned every day. Especially in ML, I see a lot of profiles that read like this: “Machine Learning | NLP | LLMs | Python | TensorFlow | AWS” Useful keywords, but they don’t differentiate you. If you want to stand out, you need to show more than what stack you used. Here’s what actually helps (real life examples from the last month): ✅ A headline that says what you do best—not just your job title Ex: "ML Engineer | Built and scaled real-time personalization systems to 10M+ users" ✅ A summary that sounds like a real human (chance to show some personality) Ex: “I specialize in making ML systems useful in the real world—messy data, tight deadlines, weird edge cases. Most proud of the ranking system I built at X that drove a 12% lift in engagement.” ✅ Specific results: what did you build, what changed, who did it help? Ex: "Built lead scoring model for B2B sales team—drove 18% lift in conversion within 3 months” ✅ Side projects, open-source work, or volunteer roles that show initiative Ex: “Maintainer of open-source library for time series forecasting—3K+ GitHub stars” OR “Built a food insecurity prediction model for a nonprofit using public census + geolocation data” ✅ Metrics: speedups, scale, accuracy gains, user impact Ex: “Optimized model inference pipeline, reducing latency from 220ms → 80ms without loss in performance” OR “Deployed fraud detection system processing 1M+ transactions/day with 93% precision” ✅ A photo that says “I'd work with this person." Not professional headshot perfection—just approachable, clear, and recent. ⭐ And for the ML-specific parts ⭐ ✅ How you dealt with messy, real-world data Ex: “Merged six inconsistent vendor APIs into a unified schema using feature stores + embedding lookups to make models usable across teams” ✅ How you debugged production failures Ex: “Caught a rare caching bug that was silently dropping inference accuracy by 7%—wrote a unit test to surface and track it going forward” ✅ What tradeoffs you made under pressure—and why Ex: “Switched from XGBoost to logistic regression in prod for faster iteration—resulted in minimal hit to accuracy, but huge gain in explainability for stakeholders” ✅ What actually shipped—and what impact it had Ex: “Launched personalization engine for homepage content—drove 9% increase in session duration and cut bounce rate by 15% in first 30 days” Friendly reminder, your profile isn’t just for recruiters. It’s for hiring managers, collaborators, investors, future teammates. So ask yourself: If someone landed on your profile today… would they understand what you've actually done—and why it matters?

I’ve optimized 300+ LinkedIn profiles—and this is where almost everyone goes wrong: (Even my clients—Fortune 500 execs, bestselling authors, and top keynote speakers—struggle with this.) If your Experience section reads like a job description, you’re losing clients, leads, and career momentum. Basically: you could be missing out on huge opportunities. Because LinkedIn is 𝘯𝘰𝘵 a job board. It's a search engine. And your Experience section? It's one of the most powerful ways to: → Rank in search → Show proof of work → Build authority → Attract real opportunities But most people get this section completely wrong. They list responsibilities, not results. They write in résumé speak, not human language. They forget keywords entirely. So let’s fix that. Here’s the framework I use when writing Experience sections for my clients: 𝗦𝗧𝗔𝗥+𝗞 S – Situation: What challenge were you stepping into? T – Task: What were you responsible for? A – Action: What did you do and how did you approach it? R – Result: What transformation did you create? +K – Keywords: What skills and terms should be included to boost searchability? 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: Stepped into a brand with low engagement and flatlining sales. Launched a LinkedIn-led content and ad strategy that increased traffic by 70% and added $1.2M in new revenue. Led a team of 4 and used tools like HubSpot, Meta Ads Manager, and GA4. Keywords: LinkedIn strategy, content marketing, B2B growth, lead generation This is how you turn a list of tasks into a magnetic, searchable proof of expertise. And here’s why it matters: → 95% of recruiters use LinkedIn to find and vet candidates (Jobvite) → Keyword-rich experience sections rank higher in search (LinkedIn Learning) → Profiles with 5+ skills are 33x more likely to get messaged (LinkedIn Talent Solutions) → Complete profiles get 21x more views and 36x more messages (LinkedIn Business) If your profile isn’t optimized, you're invisible. 𝗧𝗼𝗱𝗮𝘆’𝘀 𝘁𝗮𝘀𝗸: • Pick 1–2 roles to rewrite using the STAR+K framework • Add keywords naturally • Tag relevant skills (3–5 per role) • Bonus: Upload media or case studies to showcase your work Need help brainstorming keywords? Try this ChatGPT prompt: "I’m a [job title/industry]. What are 50 relevant LinkedIn keywords and skills people might search to find my profile?" Let’s make your work work 𝘧𝘰𝘳 you.

Don't treat your LinkedIn profile like a placeholder. Make it a magnet! 🧲 When fully optimized, I've seen how well a profile performs to attract the right eyes: One of my clients updated her profile and, within weeks, was contacted by a Fortune 500 recruiter for a role she hadn’t applied for. Another individual secured a speaking invitation at an industry conference, thanks to her expertise being clearly showcased online. And my own husband? He’s been approached multiple times for high-level roles without submitting a single application — all because his profile clearly tells the story of what he does, who he helps, and the results he delivers. The truth is, opportunities often find you when you make it easy to be found. Here are 3 ways to optimize your profile today for better results: 1️⃣ Write a keyword-rich Headline. Go beyond your job title. Include targeted keywords and value-focused language that speaks directly to the roles you want. Instead of "VP of Operations", try: VP of Operations | Driving $200M+ Growth | Supply Chain Optimization & Lean Transformation 2️⃣ Complete your About section in a storytelling format. Share your career story in a way that feels human. Highlight your “why,” your wins, and the impact you’ve made. Don't just provide a list of skills or basic details. Replace “Results-oriented leader with 20 years of experience” with: "I build organizations that scale. Over the past two decades, I’ve led teams of 500+, delivered $200M in new revenue, and turned underperforming divisions into market leaders." 3️⃣ Fully build out your Experience section. Don’t stop at job titles and dates. Include achievement-driven bullet points with context, actions, and results so people can see exactly what you bring to the table. Swap “Responsible for managing projects” for: "Delivered 12 concurrent projects on time and under budget by implementing agile workflows and weekly cross-team reviews." When your profile is complete, compelling, and clear, it works for you 24/7.

If I wanted to land interviews for PM and TPM roles at companies like Amazon or Meta, here’s how I’d make my LinkedIn stand out. (My 4R Visibility Framework that’s helped ambitious women land multiple interviews.) If you're not hearing from recruiters, it's not always about lack of experience or readiness. Sometimes, your profile is just hidden. Most LinkedIn summaries don’t speak to senior decision-makers. They’re vague, outdated, or full of fluff. At the $200K–$500K level, that just doesn’t work. Here's how I helped my clients fix their positioning in their About section using the 4R visibility framework, which landed them recruiter calls from Google, Meta, and Amazon, and more, without even applying. 1. Relevant Summary Skip the “results-oriented team player” jargon. Use a clear, strategic summary that tells me: - Your title - Your industry and functional skills - The kind of impact you drive - What you're targeting next Example: Senior Product Manager with 12+ years across B2B SaaS, e-commerce, and FinTech, with experience at leading companies like Citibank and Stripe. Known for building scalable platforms, driving cross-functional execution, and delivering measurable results. Targeting senior PM and TPM roles in high-growth tech companies. 2. Result-Driven Resume Bullets Don’t make your summary read like a personality pitch. Make it read like a reason to hire you. Paste in 3–4 resume bullets that show real scope and results. Example: - Led $4.2M product redesign for XYZ’s onboarding tool across 3 global regions, improving retention by 27% - Scaled internal platform uptime to 99.98%, reducing incident volume by 40% Show me outcomes, not job duties. 3. Right-Fit Skill Set Especially for TPMs, technical credibility matters. List the tools, systems, and methods that match your current expertise. Avoid keyword-stuffing or long laundry lists. Example: AWS | REST APIs | SQL | Agile | Jira | ServiceNow | Tableau | Python 3. Recognized Certifications Certifications add credibility, but they don’t lead the story. Keep them to the end of your summary or list them under Licenses & Certifications. Highlight what you’ve led, not just what you’ve learned. The 4R Visibility framework works. It’s helped women go from invisible to in-demand, getting recruiter messages, interview calls, and leadership-level visibility. If your profile doesn’t reflect where you’re headed next, fix that. Share this with someone whose LinkedIn deserves to be seen. P.S. DM me "Career" to apply for The Fearless Hire - my signature career coaching program for mid-career women in the U.S. ready to land $200K–$500K offers with confidence and clarity.