Artificial intelligence is rapidly reshaping several aspects of marketing, ranging from campaign strategy to content creation. This report outlines how marketers are using and measuring AI tools, and the challenges they face with the technology.

This deck will:

• Highlight AI marketing use cases and adoption trends
• Explain how marketers are measuring AI-related outcomes
• Explore challenges and opportunities marketers face related to AI use

This deck can help you:

• Develop media strategy and benchmark marketing performance (brands, agencies)