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US Luxury Consumers and Their Path to Purchase

Our Exclusive Research Highlights How Shoppers Buy From High-End Brands

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About This Report
With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers’ buying habits and intentions in the world’s largest personal luxury goods market to win a share of spending.
Table of Contents

Luxury brands and retailers have been navigating a protracted slowdown following the heady pandemic-era spike in demand for high-end fashion and beauty. As modest growth opportunities emerge in the next two years, our exclusive data reveals the consumer habits and preferences luxury brands and retailers must better understand to gain a competitive edge.

Key Question: What are the leading trends in luxury consumer spending in 2025?

Key Stat: Nearly three-quarters (72.6%) of US luxury buyers surveyed in August 2024 planned to spend the same amount or more on personal luxury goods over the next year, with adults ages 18 to 34 significantly more likely than average to anticipate higher spending.

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Sky Canaves

Contributors

Suzy Davidkhanian
VP, Content
Na Li
Director, Primary Research
Wendy Malloy
Director, Reports Editor
Jennifer Pearson
VP, Research
Carina Perkins
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor

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