How To Create A Mobile-Friendly Checkout

The moment of truth in ecommerce isn't adding to cart - it's CHECKOUT. This is where your revenue is either captured or lost. With over 80% of Shopify traffic now coming from mobile devices, an optimized checkout experience is essential. Master these 20 checkout optimization tactics to boost your conversion rate: 1. Allow guest checkout (account creation can wait, but use Rivo for that) 2. Offer multiple payment options 3. Display security badges prominently (use Platter+) 4. Design for mobile FIRST 5. Minimize form fields ruthlessly 6. Show ALL costs upfront (no surprises) 7. Use clear progress indicators 8. Use one-page checkout flow (can test against multi-page, but one-page outperforms in our experience) 9. Design clear, compelling CTAs 10. Capture exit intent with smart prompts 11. Support autofill functionality 12. Optimize loading speed (critical on mobile) 13. Show visual cart reminders throughout 14. Enable "save cart" features 15. Move account creation AFTER purchase 16. Offer risk reversal/return policies 17. Make support options post-purchase clear and easy 18. Test and measure continuously 19. Add post-purchase offers (use Platter+) Checkout optimization isn't one-and-done, but you can easily improve your checkout performance by double-digit percent. Commit to making small, continuous improvements based on data that comes in.

How a mobile cart redesign increased transactions by 3.4% Problem: Checkout drop-off rates were killing mobile revenue. → The cart design was cluttered, unintuitive, and frustrating for users. → Visitors struggled to understand their next steps, leading to high abandonment rates. Solution: We did a deep dive into user behavior with: - Google Analytics: To identify friction points in the funnel. - HotJar heatmaps: To track user interactions and frustrations. - User Testing: To understand why visitors were dropping off. What we found: Visitors needed clearer CTAs, smoother layout, tap-friendly elements. We implemented a mobile-specific cart redesign with these improvements: Larger tap targets for easy navigation. Streamlined layout to reduce decision fatigue. Stronger calls-to-action to guide users through checkout. Testing Process: We A/B tested the revamped cart design against the original. - Audience: Mobile visitors. - Metric: Increase in visits to checkout. - Duration: Conducted over a statistically significant period. Results: The redesign delivered across all key metrics: - +8% lift in visits to checkout. - +3.4% increase in transactions. - $1.39 boost in revenue per visitor (RPV). Here’s how you can use this for your brand: Eliminate friction with clear pathways. Simplify deep-funnel elements for mobile users. Invoke the “Don’t Make Me Think” principle to guide users seamlessly to checkout.

I've worked with SFCC brands pulling in 9 figures a year. And many leaked revenue at the same exact place. Checkout. Let's be honest: You can have the perfect product. A smooth PLP. A stunning PDP. But if your checkout makes customers hesitate (even for a second) they're gone. And they don't come back. Here's what I've learned the best brands do differently when optimizing checkout in Salesforce Commerce Cloud - without sacrificing UX. 1. Don't just reduce friction. Eliminate it. Customers abandon for simple reasons: • Promo codes that don't work • Forms that ask for info twice • Shipping costs that show up too late Top brands build flows that assume urgency: • Pre-filled fields from session data • Real-time validation with inline feedback • Shipping transparency up front A slow or unclear step isn't "just UX." It's lost revenue. 2. Offer fewer payment methods than you think - but make them obvious More isn't always better. Confusion creates delay. Delay kills conversion. What works: • Credit/debit (always) • Apple Pay / Google Pay • PayPal / Shop Pay • Affirm / Klarna (only if AOV supports it) Smart brands prioritize based on data. They test placement, auto-detect device types, and default to what converts fastest. 3. Mobile isn't secondary - it's everything The biggest brands I've worked with design for tap-first, scroll-second. That means: • Full-width input fields • Large tap targets with spacing • One-column flow • Sticky CTA at the bottom of the screen If your checkout feels like a spreadsheet on mobile, you're already losing. 4. Use Business Manager like a growth engine, not just a CMS I've seen many teams hard-code checkout logic. Top teams know better. They use: • A/B tests for live checkout experiments • Real-time rules that adapt without redeploys SFCC is powerful - if you treat it like a tool, not a template. Your checkout is the last conversation your brand has with your customer. If that conversation feels clunky, confusing, or exhausting - you won't get a second one. Want to grow revenue without spending more on ads? Fix the one place that silently kills conversions: Checkout. What did I miss?

Cart Abandonment Was Killing Sales. Here’s how we cut it by 37% in 28 days. After 1 month of deep CRO testing across 3 brands, Here are 4 checkout tweaks I wish we did sooner: 1. Eliminate decision fatigue upfront Most abandoned carts start before checkout even begins. • Consolidate product variants • Pre-select popular choices • Remove surprise fees before final step 🧠 Clarity wins more than cleverness. 2. Shortened the checkout flow Every extra field = more friction. We cut it to 2 pages: Page 1: Shipping + email Page 2: Payment + order review → Result: 11% boost in completed checkouts 3. Added real-time shipping transparency Static “Shipping calculated at checkout” killed trust. We integrated dynamic rates + estimated delivery dates. Conversions jumped, especially for first-time buyers. 4. Used urgency without being pushy No fake countdown timers. Just: “Orders ship by 2PM today” “Only 4 left at this price” (live inventory) → Result: +7% conversion lift The most underrated? ➡️ Dynamic shipping transparency. Trust = the missing lever most brands ignore. What’s working now: • Mobile-first design (80%+ of checkouts are mobile) • Post-purchase upsells, not pre-checkout clutter • 1-click checkout integrations like Shop Pay, or PayPal Save this post if you’re: • An ecommerce brand with 100+ monthly orders • A DTC founder struggling with abandoned carts • Scaling paid ads but leaking sales at checkout What’s your #1 checkout leak right now? 👇

Your mobile site is losing you money, and you don’t even realize it. Not because it’s slow... Not because it’s ugly... But because it’s annoying. Think about how people actually use their phones: 🤚 One hand, scrolling fast 👍 Tapping with their thumb 😤 Zero patience for friction Now look at your mobile site... ❌ Tiny buttons that are hard to tap ❌ Pop-ups that cover the whole screen with low visibility exit text or buttons ❌ Text that makes people squint ❌ Colors that clash and make it hard to read ❌ Experience that is busier than Times Square If your site feels like a struggle, they’re gone. The fix? ✅ Bigger buttons...easy to tap ✅ Make sure text is easy to read ✅ Simplify the color palette ✅ No clutter... just what they need, what you want them to do ✅ Enable one-click checkout like Shop Pay, Apple Pay, and Google Pay The brands winning on mobile aren’t just “responsive”... They’re frictionless. Your competition isn’t another brand. It’s the “Back” button... #ecommerce #shopify #mobile