Ecommerce Website Maintenance

My SEO agency manages some of the top brands internationally. After thousands of audits, these 5 traffic-killers show up across every niche. Here’s how to fix them for quick ranking gains: 1. Broken or Flat Site Structures • Rebuild your main navigation with logical page groupings • Add subcategories based on real search behavior and tags • Create individual landing pages for each core service or product • Add breadcrumb trails to help both users and crawlers • Keep footer links focused and minimal to reduce crawl dilution 2. Strengthen Internal Linking to Avoid Orphan Pages • Map out all your URLs and find pages with zero internal links • Link from high-traffic blog posts to pages you want to rank • Add contextual links within paragraphs, not just footers or menus • Merge duplicate pages that dilute link equity across similar topics • Use descriptive anchor text that includes keywords naturally 3. Refresh Thin or Spammy Pages with Specific Content Additions • Use custom fields to add product specs, how-tos, or comparison points • Replace short service blurbs with expanded answers to buyer questions • Add FAQs, CTAs, and visuals like icons and tables for clarity • Prune outdated or AI-written content that adds no value • Schedule quarterly audits to review and update old posts 4. Improve Metadata and Sitemap Accuracy • Rewrite title tags to match search intent while encouraging clicks • Group blog content into categories and reflect this in your sitemap • Switch to a dynamic sitemap that updates when pages are added • Submit your sitemap in GSC and cross-reference it with robots.txt • Remove broken or spammy URLs that waste crawl budget 5. EEAT Pages and Signals That Actually Move the Needle • Publish a detailed About page that tells your brand’s story • Add a dedicated Reviews page with real testimonials and UGC • Link out to relevant authority sources to build trust • Show author credentials and publishing dates on blog posts • Create branded social profiles and link them on the site

Is your Shopify store a maze of apps? Simplify to amplify. Less is more when it comes to optimizing for conversion! Imagine walking into a store with products scattered everywhere. Confusing, right? Your online store isn't so different. Too many apps can clutter your digital shelves, slow down your site, and frustrate potential customers. Here's how to streamline your Shopify store for maximum impact: ✔ Audit your apps → List all the apps you're currently using. → Identify which ones are truly essential. → Remove the ones that don’t directly contribute to your core goals: conversion and customer satisfaction. ✔ Evaluate functionality over quantity → Opt for apps that provide multiple functions. → This reduces complexity and improves site speed. ✔ Test site speed regularly → Use tools like Google PageSpeed Insights. → Monitor how each app impacts your speed. → Prioritize apps that are lightweight and optimized. ✔ Continuous review → The #ecommerce landscape evolves rapidly. → Regularly reassess your app suite to ensure you're aligned with the latest trends and customer expectations. Remember, it's not about how many apps you have. It's about having the right ones. Simplify your digital storefront to amplify your sales. What app has made the biggest impact on your #Shopify store?

Amazon variations are like a bad relationship. They keep breaking up no matter how hard you try. Imagine having 10 children. Now imagine taking them to a mall, only to have them scattered in every direction. Total chaos. That’s exactly how this seller felt when their Amazon variations kept splitting (over and over again) for three months. Let’s call this The Vanishing Variations Case. This seller had a size variation with 10 child ASINs. Every Monday, they’d recreate their variation using flat files, and by the next week… poof ... all the child ASINs had separated again. They tried everything: ✅ Flat files ✅ Seller Support (who, at this point, should have a degree in copy-pasting the same response) ✅ Escalations Nothing worked. Just an endless cycle of variations disappearing and being rebuilt.  The Hidden Culprit: Amazon’s Internal Catalog Systems Here’s what we discovered: 🔎 Amazon has two internal catalog systems that are constantly flagging inconsistencies in listings and variations. ⚠️ One system checks for listing content errors. ⚠️ The other specifically monitors variation inconsistencies. If Amazon’s system detects an issue (even a minor one) it flags the variation as invalid and automatically breaks it apart. Worse, if this happens frequently and you don’t fix it, your account can even get a violation notice. So, instead of wasting time recreating variations every week, we went directly to the Amazon team responsible for this system. • We provided proof that this was a system error, not a content issue. • They manually reviewed and removed the invalid variation flag. • The variations were restored permanently—no more weekly disappearing acts. 📌 Common Reasons Variations Get Flagged as Invalid If your variations keep splitting, one of these is likely the reason: • Incorrect variation theme (e.g., using "Size + Color" for a "Size" variation) • Categorization attributes aren’t consistent • Duplicated attributes in the variation theme • The variation theme isn’t available for that category (but the seller forces it) • Grouping products made from different materials If your variations keep breaking apart, Amazon’s internal systems are likely working against you. Seller Support won’t fix it, you need to go deeper. If you’re stuck in a variation nightmare, let’s talk. Has this ever happened to you? Let’s hear your variation horror stories in the comments! 👇 #AmazonSellers #AmazonFBA #ListingOptimization #VariationIssues #Ecommerce

When we onboarded this shoe brand, their organic performance was dropping consistently... So we audited everything The fun part? The website had no major technical SEO issues → No broken links → No crawl errors → Site speed was fine But traffic was still falling Here’s what I discovered → Key collection pages were losing rankings → Content was outdated and lacked keyword depth → Internal linking was missing across high-traffic pages We fixed the foundation → Mapped primary + secondary keywords to each page → Rewrote content to align with current search intent → Internally linked high-impression pages to those losing traffic The result after 8 weeks → Clicks: 115K → 121K (28 days comparison) → Impressions: 8.14M → 8.85M → 3-month trend stabilising: 394K clicks (from 503K earlier, now recovering) This wasn’t about chasing trends or AI content. It was about fixing what matters: content, structure, and search relevance. Sometimes, SEO isn’t broken — It’s just neglected. And when you clean it up, Google responds. #SEO #EcomSEO #ShopifySEO #ShoeBrand #OrganicGrowth #AEO #GEO #InternalLinking 

Amazon sellers, is "Error 8541" ruining your year already? This catalog mismatch error can be a nightmare, often forcing you to delete and re-list products. But we've cracked the code (so you don't have to). Here's the game-changing solution we discovered: Use ASIN as your product ID instead of UPC when uploading flatfiles. Why it works: 1️⃣ ASINs are unique to each product, unlike UPCs which can be linked to multiple items. 2️⃣ It bypasses many catalog mismatch issues. 3️⃣ Every ASIN is linked to only one UPC (sometimes none at all). After implementing this across our department, we've seen a dramatic decrease in Error 8541 occurrences. This simple switch has saved our clients (who collectively spend $100M+ on Amazon ads) thousands in potential lost sales and wasted time. Don't let catalog mismatches hold your Amazon business back. Make the switch to ASIN-based uploads today. Want more Amazon seller hacks that can save you thousands?

⛔ Avoid Top SEO Mistakes 9. Thin Content ❌ Mistake: • Pages with little to no valuable information (e.g., placeholder or autogenerated content). ✅ Solution: • Combine Pages: Merge thin pages into comprehensive ones. • Expand Content: Add in-depth, relevant information like FAQs, stats, and visuals. • Use Noindex: Prevent search engines from indexing low-value pages. ❇️ Example: A real estate website had 50+ neighborhood pages with generic descriptions. Expanding them with area-specific details and images improved engagement. ✴️ Strategy: 1. Identify thin content pages using Google Analytics (low time on page). 2. Add unique content and internal links to improve user experience. 💹 Result: • Session duration increased: 40% on updated pages. • Bounce rate reduced: 25%. • Ranking boost: Improved from position 12 to 6 for location-based keywords. 10. Orphan Pages ❌ Mistake: • Pages not linked internally, making them hard for users and search engines to discover. ✅ Solution: • Internal Linking: Add links to orphan pages from relevant high-traffic pages. • XML Sitemap Update: Ensure orphan pages are included. • Create Content Hubs: Group related pages for better navigation. ❇️ Example: An education website had several course detail pages without links. Adding links to the course categories improved visibility. ✴️ Strategy: 1. Identify orphan pages using Screaming Frog or SEMrush. 2. Strategically place links on relevant pages, blogs, or menus. 💹 Result: • Crawl efficiency improved: All orphan pages indexed within 2 weeks. • Organic traffic gain: 20% increase on previously hidden pages. 11. Improper URL Structure ❌ Mistake: • Dynamic or non-descriptive URLs like example.com/?p=123. ✅ Solution: • Use Clean URLs: Ensure URLs are short, descriptive, and include target keywords. • Redirect Old URLs: Use 301 redirects for outdated URLs to new ones. • Avoid Special Characters: Stick to hyphens, lowercase letters, and no spaces. ❇️ Example: An online store changed URLs like /product?id=5678 to /product-category/product-name/. ✴️ Strategy: 1. Plan a URL structure aligned with site hierarchy. 2. Use tools like Screaming Frog to check for messy URLs. 💹 Result: • CTR improvement: 15% due to better visibility in SERPs. • User engagement: Increased navigation efficiency. #SEO #DigitalMarketing #SEOTips #SearchEngineOptimization #ContentMarketing

If you work in ecommerce SEO, then you've published hundreds (maybe even thousands) of product pages. But where is the traffic?? Here's why your product pages might not be ranking. And how to fix it: ❌ Common Issues: 1. Thin content - A 2-line description and a spec table won't cut it now. 2. Duplicate manufacturer content - Mate, Google's seen that description on 50 other websites. 3. No internal links - If you don't link to it, why should Google care? 4. Weak title/meta tags - They don't match real user queries! 5. Slow loading or poor mobile UX - SEO and UX are inseparable now. 6. Missing structured data - No product schema = no rich results = lower CTR. ✅ What To Do: 1. Enrich your content with unique selling points, use cases, FAQs, and reviews. 2. Match your keywords to what real people search! Think "buy", "best for X". 3. Improve crawlability with better internal linking from your other content. 4. Implement schema markup for Product, Review, and Breadcrumb. 5. Think conversion + SEO - Trust signals like reviews, delivery info, returns. SEO isn't just about showing up. In fact, it's never just been about showing up. It's about showing up better than your competitors! Fix your product pages --> Fix your traffic --> Fix your revenue.

Most Shopify stores think their tracking is “fine”… until they see how much revenue they’re actually losing. Last week, I checked a Shopify store. Tracking looked “okay”… All pixels installed… Everything firing… But inside Google Ads and GA4? They were missing 35%+ of real conversions. And this is what happens to most Shopify brands: – Wrong or missing purchase values – Duplicated events – AddToCart not firing – Server-side not set up – GA4 and Google Ads showing different numbers – Facebook Pixel blocked on iOS – No Consent Mode v2 – No data layer on checkout Here how a proper tracking look like - https://lnkd.in/gF-cS4X5 When this happens → Your ads optimize on bad data. And bad data = high CPC + low ROAS. The truth is: If you want stable scaling in 2025… Accurate tracking is not optional. So, I implement everything from scratch.. page_view, add_to_cart, begin_checkout, purchase, scroll tracking, phone click, email click, newsletter signup, contact form, view_item, view_item_list… 35+ events firing perfectly. → Facebook (Meta) Events → Google Analytics 4 Events → Google Ads Conversion Tracking → Google Ads Dynamic Remarketing → Microsoft Ads UET Tag & Remarketing This fixed: • missing conversions • wrong values • broken remarketing • under-reported purchase data Now the store has accurate tracking across all platforms and the client can finally scale without blind spots. I also recorded a full behind-the-scenes video showing the exact setup and how the funnel works. Here is the video - https://lnkd.in/gF-cS4X5 Work with me - https://lnkd.in/gi89gSBg #googletagmanger #shopify #conversiontracking

I've worked with more than 750+ eComm brands on their data connection between Shopify and Meta/Facebook. There's tons of problems I've found, but these are the top 5 data & tracking issues brands have (and don't even realize). ❌ Landing Pages drop tracking code - there's a ton of excellent third-party landing page platforms out there. Most people don't realize that they drop tracking code and lead to data gaps. (You need custom code that properly passes tracking code from the Landing page to the Shopify Checkout) ❌ Click data missing from Checkout - lots of customers need multiple web sessions to go from ad click to product purchases. Most people don't realize this leads to dropped click data and purchases that look like direct traffic (but should be attributed to ad clicks). (You need code that matches sessions and stitches the data together to ensure click data is included with all Purchase events, when available) ❌ Over-counting from non-web orders - A lot of brands have Shop orders, subscription renewals, and offline/draft orders get processed through the Shopify checkout. A basic CAPI connection will send Purchase events for these orders, which leads to misattribution and over-counting. (You need code that is smart enough to see the order source and re-route non-web orders to separate events) ❌ Light payloads with low EMQ - Most brands and most developers don't realize just how much data you can send in any given payload. If your data payloads are missing external id, FBP, and phone info, it leads to low EMQ scores and limits the performance of your ads. (You need an advanced CAPI connection that sends the upper limit of all data, ensuring maximum data coverage) ❌ Data volume too low - Many brands fail to hit the minimum volume of 50 conversions per ad set per week. Under this threshold, Meta simply isn't getting enough data to exit the learning phase and will optimize to clicks instead of conversions. (You need to either increase spend or consolidate your campaigns to ensure you have 50+ weekly conversions) --- If you're using the free/native Shopify CAPI connection, you likely have 3 or more of these issues. Even brands using paid CAPI solutions usually have 1 or more of these issues. If you need help assessing and/or fixing your data and tracking setup, comment below or shoot me a DM.