Location-Based Promotions

In 2018, BK launched what might be the most diabolically clever campaign in fast food history: They offered Whoppers for one penny, on one condition: To unlock the deal, customers had to download the Burger King app, enter a McDonald's location, then order while standing inside. The app used geolocation to verify you were actually in a McDonald's before unlocking the offer. The campaign turned a competitive weakness into promotional power. Having fewer locations than McDonald's suddenly became a strength. Think about what happened when a customer participated: Walking into McDonald's to order from Burger King felt mischievous, even rebellious. That emotional charge was the motivation to complete an otherwise mundane app download. Users filmed themselves "sneaking" into McDonald's, giving Burger King millions in free exposure across social platforms. The media couldn't resist covering the stunt. There's something so odd about ordering a Whopper while surrounded by Big Mac posters that people couldn't stop thinking about it...or talking about it. A single week of this campaign delivered more app installs than an entire year of traditional digital marketing. Burger King knew they couldn't outspend McDonald's. So they outthought them. The next time you look at a competitor with a market advantage, ask yourself if you've examined whether their strength could become your weapon. Want growth hacks like this that can catapult your business forward? Sign up to my weekly growth hacks newsletter for easy to implement hacks every Sunday: https://lnkd.in/ePmCxAEP

Here’s something most retail brands are finally waking up to: What works at one store might totally flop just 10 km away. I’ve seen this first-hand. Back when I was at Reliance Retail, heading marketing for 170+ stores across 30 cities, we had a dedicated budget for local store marketing. But this wasn’t centrally planned. We encouraged local store teams to take the lead, to understand their micro-market and suggest activities that would grow awareness in their communities. From sponsoring local events, eye check up camps at housing societies & corporates, organising in-store promotions tied to local holidays or festivals, or even collaborating with nearby businesses for cross-promotions, we did everything to reach the people closest to us. Even when marketing our malls, we follow the same philosophy. Hyperlocal marketing helps us connect with our hyper-primary catchment—the people most likely to visit, shop, and return. And that lesson carries over just as powerfully to online retail today. Online retail is playing on the same turf now. D2C brands are using geotargeting campaigns, collaborating with local influencers, offering region-specific discounts, and running ads in local languages. In both worlds, today, physical and digital, local context wins attention. And often, loyalty too. Because today, success doesn’t come from being everywhere. It comes from being right where it matters most. Have you spotted a hyperlocal campaign that made you stop and take notice, online or offline? #marketing #retail #hyperlocal #branding

If you’re running Meta campaigns across multiple markets or locations, personalization and automation are key. Localized ads, dynamic creatives, and streamlined workflows don’t just save time: they drive better performance Launching campaigns across 240 gym locations while keeping costs down is no easy task. The Gym Group wanted to move beyond generic ads and create campaigns that felt personal and relevant to local audiences. Here’s how they made it work: 1️⃣ Local ads work better: Instead of running the same ad everywhere, they used dynamic local inventory ads to promote nearby gyms. Adjusting the targeting radius based on gym density (smaller in cities, broader in rural areas) made the ads feel more relevant. 2️⃣ Automate the repetitive design: They streamlined creative production by integrating their design tool (Figma) with Hunch. This cut down the time spent converting designs into ads, freeing up their team to focus on strategy. 3️⃣ Agile promotions: With frequent offers like “50% Off Memberships” and “No Joining Fee,” they used scheduling tools to switch between ad templates quickly and accurately. No more manual updates every week. 4️⃣ Personalization at scale: By integrating dynamic maps and localized data, they tailored ads to specific regions without creating new assets for every location. The Results? ✅ 25% lower CPA on Meta campaigns. ✅ 6,663 additional sign-ups in 2024. ✅Team saved hours of work by automating workflows. If you’re still running generic ads or struggling to scale personalization, it’s time to rethink your approach. Link to case study: https://lnkd.in/dn7695Pu

Imagine getting a burger from Burger King for 1 cent, but only on one condition: you need to go to McDonald's first. Sounds weird right? This was exactly the genius behind Burger King’s “Whopper Detour” campaign in December 2018. They wanted to drive app downloads and increase sales of its flagship product, the Whopper. But instead of a typical discount or promotion, they came up with this interesting idea. They used geofencing technology to detect when a customer was within 600 feet of a McDonald's. Once the customer reached near a McDonald’s, the app would direct users to the nearest Burger King to redeem the offer. The results were staggering: 📍 App downloads increased from 2 million to 6 million. 📍 300% increase in BK app sales during the 9-day promotion. 📍 200% sustained increase in app sales post-promotion. 📍 Highest foot traffic in 4.5 years. Why it worked: ↳ They leveraged curiosity and the allure of a great deal. ↳ They created a memorable, shareable experience. ↳ They drove app adoption. Sometimes, the most effective marketing strategies are those that dare to be different. By turning their biggest competitor's locations into their own promotional tools, Burger King created a campaign that was impossible to ignore. What unconventional marketing strategies have caught your attention recently? Let me know in the comments!

𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 𝗗𝗼𝗲𝘀𝗻’𝘁 𝗗𝗲𝗳𝗶𝗻𝗲 𝗛𝘆𝗽𝗲𝗿𝗹𝗼𝗰𝗮𝗹 𝗦𝘂𝗰𝗰𝗲𝘀𝘀. It’s easy to think that spending more on ads guarantees results. But... Does it really mean you’re building strong local connections? Here’s the truth... ➡️ 76% of local searches lead to a store visit within a day, and 28% result in a purchase (Google/Ipsos). ➡️ 70% of customers research a local business online before visiting. ➡️ 93% of customers say online reviews impact their buying decisions. So, instead of just spending, focus on these hyperlocal strategies: ✔️ 𝗕𝘂𝗶𝗹𝗱 𝗛𝘆𝗽𝗲𝗿𝗹𝗼𝗰𝗮𝗹 𝗣𝗮𝗴𝗲𝘀 → Create pages for stores, cities, and categories. Show offers, reviews, and local trends. ✔️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗔𝗱𝘀 → Use geo-targeting to reach nearby customers. Direct clicks to hyperlocal pages for conversions. ✔️ 𝗠𝗮𝗻𝗮𝗴𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 → Keep details updated and engaging. Optimized profiles boost visits and leads. ✔️ 𝗣𝗼𝘀𝘁 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 → Share local updates and promotions often. Consistent posts drive 42% more engagement. ✔️ 𝗔𝘀𝗸 𝗳𝗼𝗿 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 → Encourage happy customers to leave reviews. More reviews improve visibility and trust. ✔️ 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 → Respond to reviews and questions quickly. Build loyalty with personal interactions. Hyperlocal growth isn’t about spending more, it’s about connecting authentically and driving local engagement. Want to grow your hyperlocal presence? Start with meaningful strategies that bring real results for your business and community. PS: What’s one thing you’ve done recently to improve your local engagement? ---- ❤ If you agree ♻️ Repost to inspire more local businesses 👉 Follow for actionable tips on Hyperlocal Digital Infrastructure, and GMB Management. #HyperlocalMarketing #LocalSEO #CommunityEngagement #GoogleBusinessTips #BeLocal

📍𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧-𝐁𝐚𝐬𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐬𝐭𝐞𝐫𝐬𝐭𝐫𝐨𝐤𝐞 𝐢𝐧 𝐂𝐡𝐞𝐧𝐧𝐚𝐢! Last night, as I was passing by the ever-bustling Mount Road, I spotted something that caught my attention—not just visually, but strategically. 🧠 Right next to the famous “Mount Road Bilal” Biryani restaurant—a place that's become an unofficial midnight landmark for food lovers—stood a perfectly placed Gaviscon billboard. The tagline? 👉 “Night Time Biryani = Acid Reflux Undakalam” 👉 “GAVISCON - World’s No.1 for Heartburn & Indigestion Relief” And it hit me... This is not just advertising. This is hyper-relevant, contextual marketing in action. 💡 𝐋𝐞𝐭’𝐬 𝐛𝐫𝐞𝐚𝐤 𝐝𝐨𝐰𝐧 𝐭𝐡𝐞 𝐠𝐞𝐧𝐢𝐮𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐢𝐬 𝐦𝐨𝐯𝐞: ✅ Right Audience: People coming here at midnight for spicy biryani are exactly the kind of customers who may face heartburn or acidity post-meal. ✅ Right Time: The ad isn’t just seen during the day—it glows bright at night, targeting the late-night crowd directly. ✅ Right Message: The content speaks their language — “Night Time Biryani = Acid Reflux Undakalam” — it’s not a generic pitch; it’s a relatable pain point. ✅ Right Place: The hoarding is placed within direct visibility of the crowded restaurant queue. No expensive targeting needed — just high footfall + smart positioning.  This is a classic example of: 🔹 Moment Marketing 🔹 OOH (Out-of-Home) Hyperlocal Targeting 🔹 Cultural Relevance in Communication 🔹 Geo-Based Consumer Behavior Mapping 𝐀𝐬 𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 & 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, 𝐡𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐜𝐚𝐧 𝐥𝐞𝐚𝐫𝐧: 📌 Marketing doesn’t always have to be digital. Offline done right can outperform even high-budget online ads. 📌 Know your consumer's behavior—where they go, what they eat, what time they move—and meet them there. 📌 Use emotions + problems to connect: Hunger, satisfaction, regret (acidity), and relief — it’s a full customer journey wrapped into one visual. 📌 Language matters: Using Tamil-English mix (like “Undakalam”) made the ad feel local, funny, and relatable. 🙌🏻Hats off to the Gaviscon Gaviscon marketing team for: ➡️Understanding the power of local culture ➡️Tapping into consumer habits ➡️Placing themselves not just on a billboard—but inside the consumer's mind. What do you think of this strategy? Have you seen other smart, localised marketing like this in your city? Let’s discuss 👇 #marketingstrategy #oohadvertising #gaviscon #brandawareness #contentmarketing #chennaimarketing #localseo #consumerbehavior #biryanilovers #digitalmarketing #contentwriter #momentmarketing #mountroad #tamilmarketing