Optimizing Product Descriptions

Last week a client asked me why their Amazon listing wasn’t selling. They had traffic. But their conversion rate was stuck at 5%. We didn’t touch the price. We didn’t touch the ads. We focused on the listing itself. The first image was cluttered. The title was stuffed with keywords. And the bullets? They were just features. Here’s what we did. We swapped the first image for a clean product shot on a white background with one bold benefit overlay. We rewrote the title to highlight the outcome, not just the specs. We flipped the bullets from “what it is” to “what it does for you.” Example: Instead of “Stainless steel, 500ml capacity” → “Holds a full day’s hydration without leaving a metallic taste.” Small changes. Big impact. The result? Conversion rate lifted from 5% to 11% within two weeks. That’s more than double the sales with the same traffic. The lesson? Most ecomm businesses don’t need more clicks. They need product pages that tell a story and solve a problem. What’s the one thing you’d change first on your own listing?

This eCom brand didn’t change their product lineup. They didn’t touch paid ads. But SEO took them from $279K to $681K/month in revenue (+144% increase). Here’s how we pulled it off. 👇  1: Audit your product pages Most eCom sites just copy-paste manufacturer descriptions. We rewrote every product page with: • Unique, benefit-driven copy • Keyword-optimized headers • Customer-centric language (not tech specs) • Clear size/fit guidance to reduce returns Use Hotjar to see where users drop off. Then fix that.  2: Add supporting content for product categories We added blog content targeting long-tails like: • “Best sneakers for wide feet” • “How to clean white sneakers” • “Sneakers vs trainers difference” Each post linked back to category pages, boosting topical relevance. This moved our category pages from page 2 to top 3. 3: Optimize for Google Shopping and AI Overviews We enhanced product feeds with: • Full Product schema (via JSON-LD) • Unique GTINs and pricing • In-stock status + shipping info Tool: Use technicalseo(.)com/tools/schema-markup-generator → Choose “Product” → Paste info of product pages This made us eligible for AI citations + Shopping carousel exposure. 4. Build real links with fan sites We skipped the usual niche edits and guest posts. Instead, we: • Found review bloggers • Offered early access to product drops • Linked from interviews and brand story features This drove both links and referral traffic that actually converted. The results? 📈 144% increase in organic monthly revenue ($278,962 → $680,669) 📈 115% growth in organic traffic (552,138 → 1,062,581) 📈 2.4x increase in monthly transactions (1,308 → 3,157) And we did it with 0 new products, or spending money on paid ads.  Just a clear SEO strategy that works in 2025.

Breaking Down a Power Amazon Product Optimization Process 🎯 After sharing that amazing flowchart from our community member yesterday, I wanted to dive deeper into why this optimization process is so powerful. Let's break down the key elements that make this approach work: Initial Research Phase (The Foundation): Starts with a three-pronged approach: keyword research, competitor analysis, and customer pain points This triangulation ensures you're not just guessing what works - you're building on real market data Content Development (The Core): Love how they've broken this into four key areas: title optimization, bullet points, product description, and backend search terms Notice how each section has specific constraints (like the 200 character limit for titles) Smart move including brand name and main keywords in the title while keeping benefits first in bullets Visual Content Strategy: Comprehensive approach to visuals: main image, additional photos, and infographics Particularly clever addition of the "A+ Content" consideration Quality check step before any launch - crucial for maintaining listing quality The Launch & Monitor Loop: Multiple preview steps (mobile and desktop) before launch Policy compliance check (often overlooked but vital) Continuous tracking and gathering customer feedback Smart implementation of regular updates based on performance What makes this flowchart special is how it creates a systematic approach to what can often feel like a chaotic process. It's not just about making changes - it's about making strategic improvements based on data and user feedback. For those building their own optimization process, this is a fantastic template to work from. Remember, the goal isn't just to optimize once - it's to create a repeatable process that consistently improves your listings' performance. What elements of your optimization process would you add to this flowchart?

I've created the ultimate Amazon title optimization guide for 2025. 📒 Titles are huge for amazon CTR and sales. A change can make or break a product.... but how long should they be? How keyword heavy? What is important in what niches? How to measure? 💡 I wrote and researched the ultimate guide for my agency and now.... I'm giving it away for free. This guide covers everything that changed with Amazon's January 2025 policy updates and how the A10/COSMO algorithm actually works now. What you'll find inside: → The new 200-character rules (125 for apparel) and what happens if you violate them → Mobile optimization strategies - why your first 80 characters make or break your CTR → Category-specific breakdowns: Electronics, Apparel, Home Goods, Consumables, Books → When to lead with your brand name vs. leading with keywords → Keyword-stuffing is dead - here's what works instead → Real A/B test examples showing 7-10% CTR improvements → How to optimize titles at different product lifecycle stages → What's coming next - AI personalization and semantic search dominance Every section has DO/DON'T examples you can apply immediately. Whether you're launching new products, fixing underperforming listings, or managing a catalog of 100+ ASINs - this covers it. 👽 Want it? Like the post and 👌 Comment "TITLE" and I'll send it over. #amazon #amazontitles

𝐖𝐞'𝐯𝐞 𝐀𝐮𝐝𝐢𝐭𝐞𝐝 250 𝐅𝐁𝐀 𝐁𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐓𝐡𝐞 #1 𝐃𝐞𝐭𝐚𝐢𝐥 𝐏𝐚𝐠𝐞 𝐌𝐢𝐬𝐭𝐚𝐤𝐞 250+ audits later... we've uncovered a pervasive pattern... which quietly cripples FBA brands' success. 𝐅𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐨 𝐚𝐝𝐝𝐫𝐞𝐬𝐬 𝐢𝐭 𝐜𝐚𝐧 𝐥𝐞𝐚𝐝 𝐭𝐨: → Your products getting lost among millions of listings ⁠→ Plummeting sales despite high-quality products → ⁠Wasted ad spend with little to no return I am talking about 𝐒𝐮𝐛𝐨𝐩𝐭𝐢𝐦𝐚𝐥 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. All of the brands we audited were losing business because of it. Here's what we did (and still do) to ensure continued optimizations: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐒𝐩𝐫𝐢𝐧𝐭: Instead of a one-time keyword research session, initiate a consistent keyword discovery sprint. Set aside time each week to dive into keywords. Look for emerging trends, new high-traffic gems, and untapped opportunities. 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Think beyond titles and bullet points. Incorporate keywords into every element of your listing: images (use alt text), backend search terms, and even customer Q&A sections. This multi-layered approach ensures you’re covering all bases and maximizing visibility. 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: Establish a dynamic monitoring system. Use tools that provide real-time keyword performance data. Set alerts for significant changes in keyword rankings or search volume. This allows you to pivot quickly and adapt to market shifts. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐂𝐫𝐨𝐬𝐬-𝐂𝐡𝐞𝐜𝐤: Regularly perform a competitor keyword analysis. Identify what top competitors are ranking for and see where you can outperform or find gaps they’ve missed. This proactive stance keeps you ahead of the curve. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐋𝐨𝐨𝐩: Pay close attention to the language your customers use in reviews and feedback. Integrate these terms into your listings to align more closely with customer expectations and search behaviors. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐚 𝐨𝐧𝐞-𝐭𝐢𝐦𝐞 𝐭𝐚𝐬𝐤. It's an ongoing process that requires dedication and adaptability. But the rewards are worth it: → Better product discoverability  → Improved organic rankings  → Higher conversion rates  → More efficient ad spend Don't let poor keyword optimization keep your brand in the shadows of the Amazon rainforest. What's the #1 mistake according to your experience? Captens (A Crew That Scales) -------------- P.S. - Our 'Captens Promise'? Deliver up to 100% growth in less than 120 days or your money back. No gimmicks. No small print. Just results - DM us 📩 #amazon  #amazonfba  #amazonppc #amazonadvertising #amazongrowth

Want your Amazon listings to get more visibility? Let's optimize every part of your product detail page ✅ Conduct keyword research ↳ Find relevant customer search terms ↳ Use Amazon’s search suggestions ↳ Analyze competitor keywords ↳ Use tools for better research Pro Tip: Combine short-tail for visibility and long-tail for conversions. ✅ Craft high-performing product titles ↳ Use primary keywords ↳ Include brand and key details ↳ Keep it concise (under 60 characters) ↳ Test titles with A/B testing Pro Tip: Shorter, clear titles often lead to higher clicks. ✅ Create informative product descriptions ↳ Mention materials, sizes, and key features ↳ Avoid keyword stuffing—use variations ↳ Write naturally, focusing on customer needs ↳ Add A+ Content to make it more engaging Pro Tip: A+ Content boosts sales and is free for Brand Registry sellers. ✅ Highlight key details with bullet points ↳ Focus on top product features ↳ Keep it short and to the point ↳ Use keyword-rich fragments ↳ Prioritize customer pain points and solutions Pro Tip: Use capitalized keywords at the start of each bullet for quick readability. ✅ Add back-end search terms ↳ Include synonyms and abbreviations ↳ Use lower case, separated by spaces ↳ Avoid redundant or irrelevant terms ↳ Skip prepositions and filler words Pro Tip: Add misspellings or regional variants for extra coverage. ✅ Showcase high-quality product images ↳ Use various angles to show key features ↳ Ensure images are clear and well-lit ↳ Follow Amazon’s image guidelines (plain background, 85% product focus) ↳ Use alt-text for SEO and accessibility Pro Tip: Use alt-text to include keywords and describe the image for better search rankings. ✅ Adjust product prices to drive sales ↳ Research competitor prices ↳ Calculate your margins carefully ↳ Use Amazon's Automate Pricing tool ↳ Regularly test prices to stay competitive Pro Tip: Pricing strategically can improve your product’s ranking and conversion rates. Need help refining your Amazon listings? Let’s chat! #AmazonFBA #ProductOptimization #KeywordStrategy #APlusContent #IncreaseSales

I've worked with countless sellers who jump on Amazon expecting instant sales at any price point. My advice? Slow down. Amazon isn’t a vending machine.  You can’t just throw in some ads, slap on discounts, and expect consistent sales. Yes, ads, coupons, and discounts are part of the game.  But they’re not where you should start. Instead, Amazon operates like a funnel.  Ads might bring customers to your listing, but what converts them—and keeps them coming back—are fundamentals: a strong listing, a high-quality product, and exceptional customer experience. So before you burn money on PPC or discount stacking, ask yourself: 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗿𝗼𝗰𝗸 𝘀𝗼𝗹𝗶𝗱? Here’s the 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗹𝗲𝘀 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗙𝗼𝗰𝘂𝘀 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 I share with clients. It’s a step-by-step blueprint to build a sustainable Amazon business: 𝟭. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀 ➤ Clear, high-quality images that showcase your product from every angle. ➤ Benefit-driven copy addressing customer pain points. ➤ Efficient fulfillment setup (FBA or FBM). ➤ Solid inventory management to prevent stockouts. ➤ Strong Buy Box strategy for consistent visibility. ➤ Optimized backend keywords and product titles for discoverability. 𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗖𝗼𝗿𝗲 𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗳𝗼𝗿 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 ➤ Prioritize inventory turnover for sales momentum. ➤ Refine pricing strategies to maintain Buy Box ownership. ➤ Improve fulfillment efficiency to cut costs and speed up delivery. ➤ Regularly enhance your listing quality score to stay competitive. 𝟯. 𝗔𝗱𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗿𝘀 𝗳𝗼𝗿 𝗦𝘁𝗲𝗮𝗱𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 ➤ PPC bid automation for smarter ad spending ➤ Conversion rate analysis to identify bottlenecks. ➤ Keyword optimization for high-intent traffic. ➤ Rapid suppression issue resolution to avoid lost sales. ➤ Competitor benchmarking to outpace rivals. 𝟰. 𝗦𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ Multi-channel advertising campaigns. ➤ Seasonal sales strategies for peak periods. ➤ A+ Content to build trust and loyalty. ➤ Influencer partnerships and external affiliates. ➤ Pricing elasticity tests for maximum profitability. ➤ A/B testing images for higher click-through rates. 𝟱. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ➤ Track your KPIs religiously. ➤ Stay adaptable to Amazon's constant algorithm changes. ➤ Keep an eye on competitors and market trends. ➤ Invest in tools and education to stay ahead. So next time you think, "I need more ads," ask yourself: "Is my house in order first?" Get the fundamentals right, and growth will follow. If you're stuck, DM me—I’m here to help. Anything I missed? Drop it in the comments. 🚀

🚨 Amazon sellers, the algorithm is shifting - are you ready? 🚨 Starting January 21, 2025, Amazon is enforcing strict new rules for product titles across all their marketplaces, including the EU. This isn’t a minor tweak - your visibility, clicks, and sales will take a hit if you don’t adapt. The new rules in a nutshell: ✔ 200-character limit. Keep it short, sharp, and to the point. ✔ None of these characters: !, $, ?, _, {, }, ^, ¬, and ¦, unless it’s in your brand name. ✔ No keyword stuffing. A single word can only be used twice, max. But here’s the thing: Compliance isn’t enough. The sellers who thrive won’t just follow the rules—they’ll out-optimize the competition. 💡 How to create titles that rank high AND convert like crazy: 🫶 Lead with your brand name. Instant credibility matters. 📊 Master the keyword mix. Combine high-volume keywords with niche phrases that have lower competition and higher conversions. Example: Pair “Nail polish” with “Breathable nail polish.” ✨ Call out your USPs. Highlight standout features like “Non-Slip,” “Eco-Friendly,” or “Temperature-Regulating.” Shoppers love specifics. 🟢 Get the details right. Add size, material, color, and other must-knows. Precision builds trust. 📱 Be mobile-friendly. Most Amazon traffic is mobile, so front-load key info into the first 80 characters. 🧹 Stay clean and professional. Title case, no gimmicks, no fluff - make every word count. 🎯 Pro tip: Unlock hidden opportunities with niche keywords. These are the under-the-radar search terms with higher CTR and lower competition (read: CPC). Think “Instructional yoga mat” instead of just “Yoga mat.” #AmazonSellers #EcommerceOptimization #SEO #AmazonGrowth #MarketplaceTips

Most sellers rely almost entirely on PPC data to understand their keyword performance. But those reports only show part of the story, specifically, the paid portion. The other part? That’s what the Search Query Performance dashboard gives you, . They obsess over what keywords to target, but rarely ask how those keywords are actually performing across impressions, clicks, and purchases, on a query-by-ASIN level. That’s exactly what SQP shows. The SQP dashboard is available inside Brand Analytics for brand-registered sellers. It shows organic, query-level data across impressions, clicks, and purchases, tied directly to your ASINs. No ads required. It answers questions most sellers never ask: • You ranked. But did they click? • They clicked. But did they buy? • They bought. But did they buy you or your competitor? When I walk clients through SQP for the first time, I often hear the same reactions: “Wait, this is where I can see if people are searching and not clicking?” “I can actually see my ASIN’s share of clicks and impressions vs. others?” “Why didn’t I look at this sooner?” Most think they’re “doing SEO” just because they optimized a title or ran a keyword report. But that’s only half the picture. Without SQP, you’re optimizing without seeing how real shoppers behave. And if you want to go deeper, the Search Query Details View lets you analyze: • Click share and impression share • Performance by query + ASIN + brand + price • Weekly shifts in visibility and conversions • The average order value of all Amazon sales for that search query • The average order value for your ASIN or brand for that same query This helps you spot where you're actually gaining or losing momentum: • Are we winning on branded terms? • Are our prices hurting conversions? • Is our click share dropping even though impression share is steady? When sellers start using this dashboard consistently, they stop asking surface-level questions like “Why isn’t my listing ranking?” and start asking better ones: “Where exactly in the funnel are we losing traction, and why?” That’s backend intelligence and operational efficiency, because it takes time to learn. But once you do, it scales fast. Because visibility without conversion is a false win. And real results show up when we understand how your traffic behaves, before and after they click. If you're not using SQP yet, start with the Brand View. It won’t just show you the numbers. It will show you how your business is actually being found. #AmazonSellers #SearchQueryPerformance #BrandAnalytics