Using Social Media For Ecommerce Growth

A client came to us frustrated. They had thousands of website visitors per day, yet their sales were flat. No matter how much they spent on ads or SEO, the revenue just wasn’t growing. The problem? Traffic isn’t the goal - conversions are. After diving into their analytics, we found several hidden conversion killers: A complicated checkout process – Too many steps and unnecessary fields were causing visitors to abandon their carts. Lack of trust signals – Customer reviews missing on cart page, unclear shipping and return policies, and missing security badges made potential buyers hesitate. Slow site speeds – A few-second delay was enough to make mobile users bounce before even seeing a product page. Weak calls to action – Generic "Buy Now" buttons weren’t compelling enough to drive action. Instead of just driving more traffic, we optimized their Conversion Rate Optimization (CRO) strategy: ✔ Simplified the checkout process - fewer clicks, faster transactions. ✔ Improved customer testimonials and trust badges for credibility. ✔ Improved page load speeds, cutting bounce rates by 30%. ✔ Revamped CTAs with urgency and clear value propositions. The result? A 28% increase in sales - without spending a dollar more on traffic. More visitors don’t mean more revenue. Better user experience and conversion-focused strategies do. Does your ecommerce site have a traffic problem - or a conversion problem? #EcommerceGrowth #CRO #DigitalMarketing #ConversionOptimization #WebsiteOptimization #AbsoluteWeb

Are you using the right KPIs to measure the success of your livestream shopping events? Livestream shopping events are redefining the online #retail experience, giving customers the thrill of real-time social interactions and seamless, instant purchasing. However, since #socialcommerce is still a novel concept, many companies struggle to quantify the impact of their activities. At TERRITORY Influence (Bertelsmann Group) we have developed #socialcommerce strategies and livestream shopping events for many brands in Europe over the last years. Based on our experience there are 6 key performance indicators for #livestream shopping that marketing teams need to pay attention to: 1. Gross Merchandise Value (in our experience at TERRITORY the GMV greatly depends on the industry and product category) 2. Engagement Rate (according to Hootsuite brands should expect between 1-5%) 3. Conversion Rate (according to Shopify, the average #ecommerce conversion rate is around 3%) 4. Average Order Value (in our experience AOV is very industry specific) 5. Total Number of Participants (greatly depends on your organic traffic and paid media support) 6. Return Rate (for live shopping, it should be below 5%) Would you recommend any other KPI for livestream #shopping ?

Football clubs are in an unprecedented position to connect with fans across all generations. ❗ Social media have become instrumental in achieving this. 👉 Clubs can tailor their communication strategies to resonate with diverse audience segments. ❓ ❓ How can clubs use the various platforms strategically? Some examples: ✅ TikTok ☑ Utilize youth-oriented language and slang to connect with a younger, trend-following audience. ☑ Discuss popular trends like trap music and gaming to captivate the interest of tech-savvy fans. ✅ Facebook ☑ Engage in conversations about parenthood, showcasing the club's commitment to family values. ☑ Explore the rich history of the club, fostering a sense of nostalgia among long-time supporters. ☑ Highlight city pride to deepen the connection between the club and its local community. ✅ LinkedIn ☑ Showcase the entrepreneurial spirit of the club's city by featuring local business leaders and entrepreneurs associated with the club. ☑ Emphasize the club's role in fostering economic growth and community development. ✅ Twitch ☑ Establish a presence on Twitch, essentially creating a personalized television channel for the club. ☑ Develop ad-hoc programs, including behind-the-scenes footage, interviews with players and fans, and interactive content to engage fans in real-time. ✅ Pinterest ☑ Curate boards displaying the most captivating images of the stadium, capturing the essence and atmosphere during matches. ☑ Showcase products for sale, transforming Pinterest into a visually appealing marketplace. 🔷 Final Thoughts Imagine how much content your club can generate across different platforms. ❗ This multi-platform approach ensures that football clubs can cater to the diverse interests and preferences of their fan base. 👉 By understanding the unique dynamics of each social media platform, clubs can create a comprehensive and inclusive fan engagement strategy that spans across generations. You can connect to a mum and a teenager at the same time on three different platforms! ❗ Clubs can now foster a deep and lasting connection with fans, ensuring the club's sustained success both on and off the pitch. ❓ On which platform do you follow your club? #footballbusiness #linkedinsports #socialmedia

🇻🇳 Vietnam’s Livestream Commerce: A Market on the Move Vietnam’s livestreaming market is growing fast, fueled by strong internet penetration and a digital-savvy population. With a projected CAGR of 6.5% (2025–2033) (Ken Research), the potential is undeniable. While cosmetics have been a focal point, a range of industries—including clothing, accessories, baby products, and personal care—have effectively utilized live commerce, indicating the versatility of this sales channel. 🎯 Platforms & Players: TikTok dominates among Gen Z, but Shopee leads with broader reach, exclusive deals, and an integrated e-commerce ecosystem - unlike China, where Douyin has surpassed Tmall in live commerce. 📊 Key Stats: - 64% of consumers bought apparel items via livestream in 2024 (Statista) - 30% conversion rate – 10x higher than conventional e-commerce (VietnamPlus) - $22B GMV in 2024, up from $19B in 2023; expected to hit $63B by 2030 (Asean Briefing) - 38% shopped via livestreams 6+ times in a year (Statista) - 2.5M livestreams/month, 50,000+ sellers across platforms (VN Report) - 20% of all EC revenue could come from livestreaming by 2026 (McKinsey) 📈 Promoting a Livestream: Pre-heat: Build hype before going live with teasers, countdowns, and influencer content. Post-heat: Extend impact after the stream using highlights, BTS clips, and viewer interactions. 🔥 Brand Playbook for Vietnam: - Localization + Influencer Collabs to connect with local audiences - Exclusive Livestream Promos to drive urgency - High Production Value to boost engagement - 10-hour streams or 9 per day – consistency pays off Vietnam is becoming a standout in Southeast Asia’s digital commerce race—and livestreaming is its breakout channel. Is your brand ready to go live? #VietnamMarket #LivestreamCommerce #EcommerceTrends #DigitalMarketing #SoutheastAsia #APACInsights #Shopee #TikTokShop

If live commerce isn’t in your 2025 strategy, you’re already losing market share. ✨ RM 3.8mil in GMV. 34.7mil product views. 60,406 items sold, in 30 days. The previous year, I did RM1.2mil in 30 days; this Yang Riang Raya campaign was a game-changer for us. We experimented, pushed boundaries, and most importantly, delivered results. 🚀 Here’s what made it work: 🎥 Trying Something New We uploaded pre-hype videos before the event and went full cinematic drama. Filming with cameras, crafting engaging storytelling, and negotiating prices live kept audiences hooked. We also filmed the videos with Dato Sri Siti Nurhaliza and Dato Sri Meer Habib, with views > 1mil each. 🌤️ Taking the Livestream Outdoors 99.9% of live-selling is done indoors on TikTok. The whole viewing experience are different for the viewers, the average viewing duration improved by 200%. Big thank you for Perbandanan Putrajaya, and Canon's team set up. 💸 Boosting with Ads Investing in ad boosting was another key factor in our success. By strategically running ads during the live sessions, we managed to attract more targeted audiences for the products we were selling. The result? A return on spend (ROS) of 5-10 times our ad investment. ⏰ Timing Matters We discovered that the sahur period (3am - 7am) and night hours (8pm-12am) were peak times for product demand, leading to higher engagement and sales. Knowing when your audience is most active can make a huge difference. 🤝 Brand Collaboration We also found that the brands that performed the best were those that actively supported us throughout the campaign. Brands that showed up, engaged with the process, and collaborated closely saw significantly better results. ⚡ Turning Viewers into Buyers—The FOMO Formula We didn’t just sell—we made people feel the rush of securing a deal before it was gone. Here’s how: 🔥 Build Anticipation Before the Drop – Instead of instantly adding products to the stream, we hyped them up. For example, before launching the viral Beg Kuning, we got viewers to comment “1” if they were ready. Only when we hit 100 comments then we release the link — but not before a suspenseful countdown! ⏳ Limited Quantity Sells – “Only 100 units available!” When people saw the stock count drop in real-time, it triggered instant action. No one wanted to be the one who missed out. 🎯 Educate, Then Convert – We made sure people fully understood the product before dropping the link. This meant that the moment it became available, they were ready to buy—no second-guessing, just instant conversion. 📊 Understanding Market Trends We sold what people wanted. By monitoring TikTok Shop rankings, product reviews, and audience sentiment, we identified the best Raya-related products and crafted strong narratives to make them irresistible. Is live-selling your next 8 months strategy? Let me know!

How I tripled engagement % over the past month by not caring about "popularity" or topline metrics, and how you can do it too Friends, I've been reflecting on how competitive social media has become, especially for larger communities. I want to share some learnings with you in hopes of encouraging you and your community to be more authentic. In the past 6 months, LinkedIn had made tweaks to its algorithm that affected many high-volume or larger community content creators. For me, this resulted in a gradual decline in daily impressions, dropping from about 125,000 to the mid-80,000s. Initially, I tried to maintain these numbers by producing more content. I also spent time analyzing popular posts to create more data-informed content. Unfortunately, this actually led to a decrease in our engagement rate from a healthy 1.2-1.3% down to 0.75%. Our content had become just a bit too "data-based." At that point, the beginning of June, I decided to focus solely on posting content that I genuinely believed in, without worrying about topline impressions or what would be popular. I stopped looking at past popularity. The response from you, my friends and our community, has been incredible. Our engagement rate has tripled, reaching 2.1-2.2%, with periods touching 3%, which is the highest in our community's history. Even though our impressions initially fell to about 80,000 a day, they are now climbing back up as our engagement rate improves. For those of you managing your communities, remember that engagement metrics are much more important than top-line impressions. A rate above 1% is good, 1.5% is great, and above 2% is Arin Goldsmith territory. Stay true to yourself, focus on quality, and hopefully, you'll see similar results. Thank you, everyone, for your continued engagement and support. Even I can do a better job, sometimes, of being more of my true self and thanks for reminding me that. Gamers vote with their heads and hearts!

Stop creating more content. Start fixing what you already have. We just grew a site’s organic traffic 90.97% by just optimizing existing articles. Here's the exact process we used to turn page 2 rankings into page 1 winners: 1. Find your "low-hanging keyword" opportunities - Open Ahrefs > Site Explorer > Organic Keywords - Filter by Position 11-20 and KD score under 25 These are keywords already ranking just outside page 1, but easy to improve. 2. Group related keywords by page Look for patterns - we found clusters like "florists in Watford" where a single page ranked for multiple related terms. These are your prime targets because one optimization can improve many rankings at once. - Use Surfer to compare against competitors - Enter your target keyword + URL - Analyze what's missing: • Key phrases used by top-ranking sites • Content structure (headings, paragraphs) • Word count gaps • Missing topics and entities 3. Make strategic updates You might be missing key phrases in your: • Page titles (add location + service keywords) • H1 headings (match searcher intent) • Meta descriptions (improve click appeal) • Content sections (add missing subtopics) 4. Resubmit to Google After optimizing, submit the URL in Search Console for faster reindexing.

Personalization isn't about sending more emails with someone's name in the subject line. It's about understanding the secret language of your buyer's motivations. What if the most effective personalization tactic was to speak to the buyer's biggest fear, rather than their biggest desire? 🤔 Reflect on this: 1️⃣ What are the unspoken concerns that keep your buyers up at night? 2️⃣ How can you use personalization to address these concerns, rather than just trying to appeal to their aspirations? 💡 Tips for marketers: 👉 Use data to uncover hidden patterns: Analyze buyer interactions, preferences, and behaviors to identify subtle patterns, revealing their motivations, pain points, and interests, enabling targeted and personalized communication. 👉 Craft messages that speak to pain points: Tailor messages to address specific fears, concerns, and needs of each individual, demonstrating empathy and understanding, and fostering trust and connection. 👉 Measure success by conversation depth : Evaluate effectiveness by the quality and depth of conversations sparked, rather than just surface-level metrics like open rates, to gauge true engagement and relationship-building. The goal of personalization isn't to manipulate, but to connect. To show up in the buyer's world with empathy and insight. To speak their secret language. What's that one thing you could change in your personalisation strategy today to start speaking your buyer's secret language? #b2bmarketing #saas #abm #contentmarketingstrategy #thoughtleadership #thethoughtleaderway

𝙴𝚡𝚙𝚎𝚛𝚒𝚎𝚗𝚌𝚒𝚗𝚐 𝚝𝚑𝚎 𝚛𝚒𝚜𝚎 𝚘𝚏 𝚕𝚒𝚟𝚎 𝚌𝚘𝚖𝚖𝚎𝚛𝚌𝚎 𝚒𝚗 𝙲𝚑𝚒𝚗𝚊 - 𝚕𝚒𝚟𝚎! Live commerce has exploded in China, merging entertainment and shopping with over 600 million viewers tuning in. On day 4 of our K5 - Future Retail X-PEDITION, we explored how this phenomenon evolved and what Western brands can learn from it. The early days of live commerce in China started in 2010 when influencers gained popularity, engaging male-heavy audiences through gamified streams. The second phase saw the rise of KOLs (Key Opinion Leaders): Trust became crucial, with multi channel networks helping influencers scale. Finally, in came Alibaba that integrated live shopping into festivals like Singles Day, driving sales through engagement and FOMO, despite high return rates. Now, there’s a shift from KOLs to KOCs (Key Opinion Consumers), favoring authentic, peer-driven recommendations. AI-generated hosts are also emerging, adding another layer of innovation to the landscape. My key takeaways for western brands: 👉 Build Trust: Live commerce is about relationships, not just transactions. 👉 Use FOMO & Exclusivity: Create urgency with limited-time offers. 👉 Blend Entertainment: Incorporate storytelling and creative content to engage. 👉 Enable seamless Shopping: Ensure a frictionless, instant shopping experience. Especially the last one will be a challenge due to the setup of the platforms we use here. But maybe TikTok Shop will become the game changer kicking off a live commerce frenzy here as well. Finally, we witnessed live commerce firsthand at Wen Juan’s tea farm, where she uses daily live streams to sell her tea. Karo Junker de Neui even appeared as a special guest on the stream.