Content Writing For Blogs

The One Prompt To Make ChatGPT Write Naturally: (save it for later, to copy & paste) Prompt: "Act like a professional content writer and communication strategist. Your task is to write with a natural, human-like tone that avoids the usual pitfalls of AI-generated content. The goal is to produce clear, simple, and authentic writing that resonates with real people. Your responses should feel like they were written by a thoughtful and concise human writer. You are writing the following: [INSERT YOUR TOPIC OR REQUEST HERE] Follow these detailed step-by-step guidelines: Step 1: Use plain and simple language. Avoid long or complex sentences. Opt for short, clear statements.  - Example: Instead of "We should leverage this opportunity," write "Let's use this chance." Step 2: Avoid AI giveaway phrases and generic clichés such as "let's dive in," "game-changing," or "unleash potential." Replace them with straightforward language.  - Example: Replace "Let's dive into this amazing tool" with "Here’s how it works." Step 3: Be direct and concise. Eliminate filler words and unnecessary phrases. Focus on getting to the point.  - Example: Say "We should meet tomorrow," instead of "I think it would be best if we could possibly try to meet." Step 4: Maintain a natural tone. Write like you speak. It’s okay to start sentences with “and” or “but.” Make it feel conversational, not robotic.  - Example: “And that’s why it matters.” Step 5: Avoid marketing buzzwords, hype, and overpromises. Use neutral, honest descriptions.  - Avoid: "This revolutionary app will change your life."   - Use instead: "This app can help you stay organized." Step 6: Keep it real. Be honest. Don’t try to fake friendliness or exaggerate.  - Example: “I don’t think that’s the best idea.” Step 7: Simplify grammar. Don’t worry about perfect grammar if it disrupts natural flow. Casual expressions are okay.  - Example: “i guess we can try that.” Step 8: Remove fluff. Avoid using unnecessary adjectives or adverbs. Stick to the facts or your core message.  - Example: Say “We finished the task,” not “We quickly and efficiently completed the important task.” Step 9: Focus on clarity. Your message should be easy to read and understand without ambiguity.  - Example: “Please send the file by Monday.” Follow this structure rigorously. Your final writing should feel honest, grounded, and like it was written by a clear-thinking, real person. Take a deep breath and work on this step-by-step." ___ PS: For better results, always use ChatGPT-o3.

Marketer: Let’s publish the blog today! Me: Sure, but don’t forget THIS: Traffic is the result. Structure is the driver. Here’s what most people miss when writing blogs: The title tag is your first impression on Google The intro determines if anyone scrolls further Internal & external links guide both readers and search engines Supporting visuals turn skimmers into readers The CTA? That’s where the conversion happens Every blog post is a mini marketing funnel but only if it's structured right. In other words: SEO is not just about keywords. It’s about how you guide the reader through the page. Blog posts require more than just good writing. From headlines to → links, Each part plays a role in keeping readers engaged and boosting SEO. Here’s a breakdown of what matters: Title Tag - Under 60 characters - Main keyword at the start - Clear, click-worthy phrasing - Matches search intent URL Slug - Short and descriptive - Includes main keyword - Avoids stop words (a, the, and, etc.) Main Blog Heading (H1) - Includes the main keyword naturally - Aligned with title tag - Catchy and user-friendly Introduction - Hooks reader with a question, stat, or bold statement - Clearly explains what the blog is about - Uses keyword in the first 1–2 sentences Featured Image - High-quality and relevant image - Keyword-rich alt text added - Visually supports blog topic - Helps with AI + SEO recognition Subheadings (H2 / H3) - Use H2 for main sections - Use H3 (and H4 if needed) for sub-sections - Breaks content into easy-to-read parts - Include keywords naturally Internal Links - Link to at least 1–2 relevant internal pages - Use clear, descriptive anchor text - Helps guide readers & distribute page authority External Links - Link to 1–2 trusted external sources - Add credibility and context -  Anchor text is descriptive and relevant Supporting Visuals - Includes graphs, charts, or illustrations - Adds clarity to complex ideas - All visuals have labels + keyword-based alt text Call to Action (CTA) - Invite user to take action (comment, download, try, etc.) - CTA is clearly visible and relevant to blog content Conclusion - Summarizes main ideas or takeaways - Optionally includes a closing CTA or question Marketer: Why isn’t our blog ranking? Me: No structure Weak intro No CTAs or internal links Google sees chaos, not clarity Want results? Fix your structure first. Source Insights: Semrush https://lnkd.in/ebacNpeb ♻️ Repost it to share with your network. Follow me Madhav Mistry for insights on marketing #semrushambassador

Keyword research is so 2019... Content research today goes beyond just search. You can dive into a lot more. Here's some of my favorites: > Subreddit Analysis: Monitor niche subreddits for trending topics and frequent questions. > Substack Research: Follow popular newsletters for hot topics and successful content formats. > Reverse Engineer X Shares: Analyze top-shared content on X (Twitter) for patterns in headlines and topics. > Reddit AMA Insights: Study expert AMAs for audience questions and interests. > YouTube Comments: Scan competitor video comments for content ideas and gaps. > LinkedIn Post Analysis: Identify high-engagement topics and formats in your industry. > Podcast Episode Review: Note popular podcast topics and high-engagement episodes. > Top Blog Post Analysis: Use Ahrefs to find competitor top posts; identify gaps to fill. > Quora Question Trends: Monitor frequently asked questions for content inspiration. > Competitor Newsletters: Analyze topics and formats to differentiate your own content. > SERP Feature Study: Examine People Also Ask and Featured Snippets for content ideas. > Social Media Polls: Conduct polls on Instagram, LinkedIn, and X to gauge audience needs. > Niche Communities: Track discussions on Indie Hackers, Product Hunt, and other forums. > Social Media Spaces: Listen to live discussions for real-time content ideas. > Industry Reports: Use whitepapers and reports to find data-driven content opportunities. > Influencer Content Review: Analyze what’s working for influencers on Instagram and TikTok. > Competitor Webinars: Attend webinars for topic inspiration and audience questions. > Sales Team Feedback: Use insights from sales teams to address common customer pain points. > Product Hunt Monitoring: Observe new product discussions for trend and content ideas. > Cross-Platform Content Success: Analyze multi-platform content performance to find winning elements. #marketing #contentmarketing

I believe it's inevitable that niche, deeply researched content is the future of content marketing in b2b. So much so, that we're betting the house on this thesis at storyarb. What you're about to read is our exact content marketing strategy that we'll be using to drive trust & revenue for our business in 2025. Feel free to copy (or better yet, hire us to do it)... Step 1: Who is our Market of 1? - Head of Marketing at a growth-stage B2B business (>$10m rev) Step 2: What are the specific goals of our content strategy? - Add value: every piece of content should be bookmark worthy...so high value that our ICP feels compelled to save it & reference it later to improve at their job - Build trust: +20% MoM direct site traffic - Drive qualified pipeline: +20% increase in demo requests from ICP Step 3: What channels are we focusing on? - Rented: Long-form blog content + Exec social content - Owned: Weekly editorial email newsletter Step 4: What are our content pillars? - Content Marketing - Demand Gen - B2B Step 5: What does the content strategy look like in practice? 1) Interview/research-based case studies (not customer case studies) Series name: Fine Tuned Description: A deeply researched, highly detailed breakdown of the most successful content demand engines in B2B. The channels, the content formats/focus, the funnel, the metrics, the team/responsibilities. Additional: Weekly release of a Fine Tuned essay (on storyarb site) that is email-gated to read the whole thing (and amplified via our newsletter & exec social) 2) Weekly/bi-weekly email newsletter Newsletter name: The Lead Description: Option 1 - Curation & commentary on the best content marketing campaigns that companies were actively doing in the wild this week Option 2 - A long-form case study on a content marketing campaign that a B2B company is actively doing with our analysis After the playbook have a section that has links to content marketing news, tools/strategies, and ofc our Fine Tuned essay from the previous week. 90% value add, 10% value extract 3) Exec social from 3 storyarb employees Abby Murray: Persona: The Content Marketing Agency Owner 1-liner: Stories from running storyarb that has lessons/stats/wins/updates interwoven. Alex Lieberman: Persona: The Content & Marketing Obsessed Entrepreneur 1-liner: Spotting trends, brainstorming ideas, and identifying genius in the world of content & marketing Magda Cychowski:  Persona: The B2B Content Marketer 1-liner: Breaking down specific strategies that content marketers & b2b demand gen teams can take to level up their org. Additional: - 90% of the content should be value add, 10% should be value extract. - Each person should be boosting each Fine Tuned (case study) and Lead (newsletter) through the lens of their specific persona to drive their distribution to our email capture & owned audience.

Is your blog suffering from irregular updates? There's a simple solution. I used to publish blog posts whenever I found the time, leading to long gaps between updates. This inconsistency affected my readership. By using a content scheduling tool, I planned and scheduled my blog posts ahead of time. This ensured a steady flow of content, keeping my audience engaged and my website fresh. Scheduling my blog content in advance helped me maintain a consistent publishing schedule, improving my site's SEO and reader loyalty. Imagine the joy of having a well-organized blog with regular updates, attracting and retaining more readers. 🌟 Try these five tools and strategies to plan your blog content: 1️⃣ Use Trello or Asana to create and manage a content calendar. 2️⃣ Schedule blog posts directly in WordPress. 3️⃣ Draft posts in advance and set publication dates. 4️⃣ Use tools like CoSchedule to integrate your blog and social media schedules. 5️⃣ Collaborate with guest bloggers to keep content fresh and varied. How do you keep your blog content consistent? Share your strategies and experiences in the comments! #MarketingStrategy #DigitalStrategy #Marketing #DigitalMarketing #Scheduling ----------- Like this post? Want to see more? Ring the 🔔 on my Profile ⬆️ Connect with me

I've spent hours analyzing the recent HubSpot traffic collapse (70% drop in blog traffic) …and it confirms what I've been saying for years. Going wide with many content subjects instead of going deep with minimal subjects is a fatal mistake. Google doesn't want you publishing random stuff just to rank. Period. Irrelevant content drags down everything else - even your good pages. This is why singularly-focused topical authority matters more than ever in 2025. If you're a marketing site, stick to marketing. If you sell fishing gear, become THE expert on fishing. When you stay focused on your niche and go super deep with high-quality content, you build true authority that Google rewards. The days of "publish anything that ranks" are over.

I've been an editor for 7 years now. And here’s a truth bomb: 99% of editing advice online is generic. “Check grammar.” “Shorten sentences.” “Take a break.” Yes, but can we dig deeper? Today, I'm revealing the most underrated, unspoken editing hacks. No gatekeeping here: → Zoom Out to 50%: Sounds weird? Try it. Reducing text size makes formatting issues obvious. You’ll spot uneven line lengths and clunky layouts instantly. → Voice Note Test: Record yourself reading your draft aloud. Listen back without reading along. Awkward wording stands out painfully clear. → 'So What?' Technique: After every paragraph, ask “So what?” If there's no clear purpose—rephrase or remove. Keeps writing tight, engaging, purposeful. → One-Screen Rule: Keep each subheading's content fitting one screen. Scrolling mid-section causes reader fatigue. Break it down—short and crisp is key. → Color-Code Edits: Highlight different issues with different colors: 1) Pink for weak words (really, very, stuff). 2) Blue for unclear ideas. 3) Yellow for repetitive points. Visual cues speed up final revisions drastically. → Find-and-Replace for Punctuation: Search your commas, semicolons, dashes. Do you overuse them? Replace some with periods to punch up readability. → The Font Swap: Change your font temporarily. Your brain sees text as 'new' content. Mistakes and awkward phrasings jump right out. → Reverse Outline: Summarize each paragraph in 3-4 words. Is there logical flow? If not, rearrange or rework ruthlessly. Editing is surgery (don't question me). These hacks transform good content into remarkable content. But hey, I'm always learning. What's your top editing secret nobody talks about? Share it below 👇

📌 10 ways to add a unique angle to your blog post (so it ranks)—outside of SME inputs (All of these are derived from my real-life editing experience) 🌻 Data, but make sure to contextualize the heck out of it. For example, absolute industry size may be irrelevant to me, but the trends—whether it's growing or shrinking—may help me make a business decision 🌻 Examples that support your POV, when you have a dry, theoretical topic (like leadership theories). I may not understand what laissez-faire leadership is via its definition alone, but I may aspire to be a laissez-faire leader when you tell me Steve Jobs was one 🌻 Niche examples that resonate with your audience. If writing for developers, reference debugging rather than general problem-solving (ClickUp is great at this) 🌻 Personal storytelling that transforms abstract concepts into visceral, memorable narratives. Instead of just explaining the Pomodoro rule, share how it helped you overcome a seemingly insurmountable professional challenge (A lot of writers on Medium use this approach) 🌻 Counterintuitive insights that challenge conventional wisdom, making readers pause and reconsider their existing assumptions about a topic. The more you can surprise and provoke thoughtful reflection, the more likely your content will stick (Check out Y Combinator founder, Paul Graham's blog)) 🌻 Visual breakdowns for complex ideas. Create infographics or diagrams to simplify dense concepts into digestible visuals—even a TL;DR block or a comparison table for tools counts (Finshots does it well) 🌻 Humor or personality to make it fun. A touch of lightheartedness can make even technical topics more engaging (Looking at you, Buffer) 🌻 Historical comparisons to provide depth. Show how past events or trends relate to your topic today. Conversely, predictive analysis that doesn't just describe the current state, but offers sophisticated forecasting about where trends, technologies, or professional practices are heading 🌻 Case studies to demonstrate real-world applications. Walk readers through a specific example to ground your ideas in reality (ClickUp does this well too) 🌻 FAQs that provide extra nuggets of knowledge and more than satisfy the exact search intent What else would you add to this list? Did I miss something obvious? Let me know in the comments! #mishkawrites #writing #editing #writer #editor #blogwriting

The old way to create content as a B2B content marketer: ---> A keyword-and-topic-first approach • Do keyword research and pick a keyword. • You base your topic on that keyword (extra points if it's not a generic topic and you come from a unique angle). • You write up a blog post on that topic so you can rank for that keyword and drive site traffic. • You repurpose that blog post into a YouTube video and chop up that video into smaller clips to post on social platforms. • You start a podcast and interview experts on their topics and use video clips of it for social. A better way to create content as a B2B content marketer: ---> A purpose-and-concept-first approach • Understand you need to create content around your product, content around your narrative, and entertaining/edutaining content that associates your product with specific outcomes. • Instead of picking a keyword to start off a new content asset, pick one of those purposes. • Grab a topic from your strategic narrative. • Think of a concept that allows you to create content on that topic in a way that the person reading, watching, or listening will find insightful, interesting, entertaining, or all three. • Distribute the content where your audience hangs out (organic and paid). • Rinse and repeat for different purposes and objectives. Content marketing should no longer be limited to one or two content assets (blog posts, ebooks), be only seen as a way to increase organic search traffic, or be done aimlessly without specific purposes and your business objectives in mind.

Anyone can write a post. But not everyone gets results from the posts they write. Here’s my advice to anybody who’s either: → New to the game (we all start at 0) → Not seeing the results they’re hoping for → Wanting to improve their writing skills on here (For context, I’ve written over 1,000 posts over the past 4 years, and learned tons along the way) All of this advice comes from personal lessons and experiences: 1/ Your 1st, 10th, and 100th post won’t be perfect (nor will any after that). And that’s OK. 2/ Long-form/short-form… it doesn’t matter that much. Say what you want/need to say. 3/ If you’re not having fun with it, you won’t do it for the long-term. Make it enjoyable. 4/ People don’t buy from you from 1 post. They buy into your journey, and listen. 5/ Don’t use templates for your posts. Use frameworks + write like you. 6/ Don’t stress over the ‘perfect post’. Focus on posting consistently. 7/ Experiment often, fail fast. It’s the best way to learn what works. 8/ Treat every post as another brick. You’ll build a castle. 9/ Your comments are posts too. Treat them that way. 10/ Storytelling is your best friend to build a brand. 11/ Clarity beats cleverness. Focus on being clear. 12/ The best ideas come as you’re writing. Not before. 13/ People buy into your ideas a lot more than they do trends. 14/ Your wins = Credibility. Your losses = Relatability. Share both. 15/ The best posts feel effortless to read. Edit until it flows naturally. 16/ Don’t worry about what others might think - the right people will. 17/ Don’t go broad with your content, go deep. That’s what people trust. 18/ Write like you’re talking to 1 person. It makes your content more personal. 19/ The algorithm isn’t your target reader. Don’t write for it - write for the people. 20/ Don’t try to be someone else in your content. Be the person they’ll meet on a call. The main takeaway: 21/ There isn’t a 1-size fits all strategy. Don’t pressure yourself to find the magic solution. All you need to do is find the groove that: 1/ You enjoy (so you’ll stick to it long-term) 2/ Gets the results that you’re looking for That’s all that really matters. Forget the numbers, forget the metrics. Just find your groove, focus on who you’re helping, start conversations with the right people, and make offers regularly. And make the process enjoyable. That’s the way you’ll stay for the long-term.