Writing for SEO Success

Someone asked for a detailed analysis of yesterday's "14 SEO mistakes" post. So, here you go: 1. Forgetting SERP analysis Before targeting a keyword, analyze the top-ranking content. Dissect your top competitors - keywords, content structure, and patterns they follow. Mirror those winning strategies! 2. Not prioritizing search intent Keywords aren't the only thing! Match your content with the user query. "Black formal shoes" could imply buying intent, while "black shoe polish" implies maintenance insight. Know the difference! 3. No ‘SEO-friendly’ URL structure It's more than just a digital address. Make it crisp, clean, and keyword-rich. For instance, https://lnkd.in/drbjY-si > www.example.com/post12345 4. Lack of internal linking Weave a knowledge-silk route within your content. Link your older posts to newer ones to retain reader traffic and enhance post authority. 5. Non-unique content Google loves originality, and so do your readers! High-quality and unique content is a non-negotiable. If it's a must-repeat, add a canonical tag. 6. Ignoring long-tail keywords Specific keyword phrases are the key to attracting quality traffic! Focus on long-tail keywords like “best DSLR camera for wildlife photography” over just “DSLR camera” to reach your niche audience. 7. Poor meta descriptions Ignoring meta descriptions is like leaving your cake without icing. They're not visible on your page but drastically impact click-through rates! 8. Weak title tags Your blog’s title tag is its first impression. Ignoring it makes your blog posts invisible in the vast sea of content. Make it compelling and relevant! E.g. 10 Cost-Effective Ways to Elevate Your Home Décor” 9. No alt text for images Alt text not only aids visually impaired users but also supports Google's image search and improves SEO. "Golden retriever puppy playing with a red ball" is more helpful than "puppy" or "dog." 10. Poor link-building strategy It's a game of quality, not quantity. Aiming for more links from high-authority websites should be your goal. Like referrals, backlinks from authority sites strengthen your credibility. 11. Missing H tags H tags provide structure, context, and aid readability. Each subheading(H2, H3, etc.) should flow logically and coherently under the main heading(H1). 12. Lack of content diversity Text, images, videos, infographics - mix them up in your blog posts for more engagement and better crawling possibilities. 13. Underestimating 'NoFollow' links 'NoFollow' links, while not passing any SEO juice, still bring valuable traffic and credibility. An unbiased link profile is your goal! 14. Skipping SEO audits These are your regular health checks - understanding what's working and what's not and acting upon it is the key to consistent growth. The more you learn about SEO, the higher your content climbs. 🔥 #pragaticreates #writer #writing #contentwriter #contentwriting #copywriter #copywriting #freelancewriter #freelancing

Here’s the exact AI content strategy I use to take sites from page 5 to page 1 in 2025: 1) Topical Mapping • Start with a root topic. Think “Digital Marketing,” not “How to run Facebook Ads.” • Use ChatGPT to break it into subtopics + FAQs. This is your first-pass topical map. • Validate each subtopic by checking traffic potential via tools like Ahrefs/SEMRush. • Organize content into silos (pillar + clusters). Every piece should fit somewhere. 2) AI Content Workflow (the right way) • Don’t write and publish raw AI. You’ll get nuked. • Use AI for draft generation and outline speed. • Human editor polishes for tone, accuracy, and nuance. (Or use a tool like SurferAI) • Inject real experience, stats, or original examples. That’s how you stand out. • Cap output to ~3–5 articles per day/site. Don’t trip Google’s velocity radar. 3) Entity Optimization (critical in 2025) • Think beyond keywords - identify key entities for your niche. • Use tools like SurferSEO to extract relevant entities from top pages. • Weave entities naturally into headings, body copy, image alt text, etc. • Use internal links to connect related entities and pages. • Use schema markup to help Google understand entity relationships on your site. 4) On-Page Setup for AI Content • Match search intent by checking SERPs and aligning format with top-ranking pages. • Main query in H1. Subtopics covered in H2-H3. • Answer user query as fast as possible. • Add internal links to parent and sibling pages. • Include media (images, video embeds, infographics) to lower bounce rate. • Write naturally. Google's NLP understands natural speech patterns. Explain topics as if you're talking to someone in conversation. 5) Topical Authority Building • Cover each topic fully to position your site as the best resource in that niche. • Avoid shallow posts. Go deep. Expand on how-tos, FAQs, comparisons, pros/cons. • Build out each silo based on topic size and search demand. • Revisit old posts monthly. Merge duplicates. Expand thin content. • Use internal links to connect related articles within the same silo. 6) Link Building That Complements • Don’t build links to garbage AI content. Clean it up first. • Focus on niche-relevant guest posts, citations, and digital PR. • Use branded anchors primarily. Sprinkle in partial matches where it makes sense. • Internal links do 80% of the work early on. Don’t ignore them. 7) Content Maintenance Between Core Updates • Track rankings in GSC or Ahrefs weekly. Flag drops and check affected pages. • Add new internal links when publishing fresh content. • Update old pages with new data, media, and search queries from GSC. • Remove deadweight content that doesn’t rank or convert.

STOP posting more content. You’re publishing every week. You’re optimizing for keywords. You’re doing everything “right.” Yet… no rankings. No traffic. No leads. The problem? Content ≠ Relevance. Google’s 2025 update changed the game. Most people are still chasing volume instead of creating useful, relevant content. Here’s what’s happening: → You’re writing for search engines instead of solving real user problems. → You’re stuffing keywords instead of answering search intent. → You’re focusing on rankings instead of helpfulness, clarity, and depth. The truth? Google doesn’t reward more content. It rewards better content. So instead of publishing another blog post… Fix what’s already there. ✅ Identify weak content. If it’s thin, outdated, or irrelevant—it’s dead weight. Update or remove it. ✅ Prioritize content depth. Answer questions fully. Add real insights. Provide actual value. ✅ Optimize for user intent. What does the reader actually want? Make the next step clear. Most content gets indexed. ↳Only useful content ranks. If your content isn’t performing, it’s not an output problem It’s a relevance problem. Fix that, and the traffic will follow. P.S. Want my 2025 SEO optimization checklist? Drop a comment, and I’ll send it over.

Is your company running a blog (2020), or a media org (2026)? When markets are overcrowded and AI makes TOFU moot, the savviest content outfits are: - written by journalists, not marketers - building direct audience relationship vs relying on SEO - building unique content only they can tell, instead of generic top of funnel guides Everyone from HubSpot to Square and GoodRx is redefining what it means to invest in content. They are not using AI to produce coverage, they are hiring great talent and living the "every company is a media company" ethos. If you're a brand investing in content, here are 4 pages to steal from the playbook being written by the best of the best: 1) please stop calling it a blog - "blog" has too much baggage. Call it "Research," "News," or even give it a branded name as if it were a standalone publication. 2) include bylines - humans want to know the human that wrote their content. (so do Google and LLMs) 3) don't make "subscribe" an afterthought - SEO for company content is dying - build a direct relationship with prospects. give them a reason to follow you, then capture them. 4) tell unique stories - use your data, your in house experts. Tell stories only you can tell, that has never been created before. The savviest teams are no longer waiting to be part of the news - they are breaking the news. (but not about them... about their industry). anything missing? what are the strongest in house content teams going to be doing in 2026?

It's the last 100 days of 2025. I’m resetting my SEO tactics. And so should you. (here's why) We’re not just writing for Google anymore. We’re writing for: AI Mode ChatGPT Perplexity Claude Every system that can pull your work into a one-click summary. Getting leads now depends on 5 key elements: 1️⃣ Content Structure & Format How you shape your content. → 2,000–3,000 words of depth, not fluff. → Clear H1–H6. Descriptive beats clever. → Each section stands alone. No “as mentioned above.” 2️⃣ Technical SEO Foundation How you build your site. → Schema everywhere (Article, FAQ, HowTo). → Fast, mobile-first, secure. AI hates slow. 3️⃣ Quality & E-E-A-T How you prove your expertise. → Show experience (case studies, proof). → Cite experts, data, and sources. → Build trust with transparency. 4️⃣ AI-Specific Optimisation How you speak AI’s language. → Lists & tables for clarity. → Topic clusters: pillar - subtopics - links. → Add snippets: 40–60 word answers to imp. Qs. 5️⃣ Process & Measurement How you track and improve. → Track AI Overview mentions & entity recognition. → AI + human: draft, then inject insights. Content shouldn't just be Google-ready. It should be AI-ready. So, if you’re writing for the future of search, this is your blueprint.

AI content is everywhere. But is it actually driving SEO results in 2025? Our team at 2Stallions Digital Marketing Agency put AI-generated content to the test across numerous campaigns. Here’s what we learned about what works (and what definitely doesn't) for SEO in 2025: 🚀 𝐅𝐮𝐞𝐥𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝟐𝟎𝟐𝟓 𝐒𝐄𝐎 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: ✅ 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐃𝐮𝐨: 𝐇𝐮𝐦𝐚𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 + 𝐀𝐈 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 AI is fantastic for accelerating research, outlining content, and drafting initial versions. However, it's human expertise, personal anecdotes, and compelling storytelling that ultimately capture attention and rank. ✅ 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐖𝐢𝐧𝐬 𝐭𝐡𝐞 𝐀𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 (𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞) Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) prioritizes genuine knowledge. AI can't replicate real-world experience, in-depth case studies, or firsthand industry insights. ✅ 𝐋𝐨𝐧𝐠-𝐅𝐨𝐫𝐦 𝐄𝐯𝐨𝐥𝐯𝐞𝐝: 𝐃𝐞𝐩𝐭𝐡, 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐋𝐞𝐧𝐠𝐭𝐡 Forget hitting word counts with generic AI text. Meaningful, unique content that thoroughly addresses user needs is what resonates with both search engines and your audience. ✅ 𝐀𝐈 𝐚𝐬 𝐚 𝐒𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭: 𝐓𝐡𝐞 𝐂𝐫𝐮𝐜𝐢𝐚𝐥 𝐍𝐞𝐞𝐝 𝐟𝐨𝐫 𝐇𝐮𝐦𝐚𝐧 𝐏𝐨𝐥𝐢𝐬𝐡 Tools like ChatGPT, Gemini, and Claude can create impressive first drafts. But without strategic optimization, internal linking, and human refinement, their potential remains untapped. 🚨 𝐑𝐞𝐝 𝐅𝐥𝐚𝐠𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝟐𝟎𝟐𝟓 𝐒𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: ❌ 𝐌𝐚𝐬𝐬-𝐏𝐫𝐨𝐝𝐮𝐜𝐞𝐝, 𝐔𝐧𝐨𝐫𝐢𝐠𝐢𝐧𝐚𝐥 𝐀𝐈 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 Google's getting smarter at identifying and devaluing content lacking unique value. Don't rely solely on AI for bulk content creation. ❌ 𝐎𝐮𝐭𝐝𝐚𝐭𝐞𝐝 𝐓𝐚𝐜𝐭𝐢𝐜𝐬: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐮𝐟𝐟𝐢𝐧𝐠 𝐚𝐧𝐝 𝐁𝐞𝐲𝐨𝐧𝐝 Search engine algorithms are far more sophisticated. Focus on natural language and genuine user value, not outdated tricks. ❌ 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐔𝐬𝐞𝐫'𝐬 𝐍𝐞𝐞𝐝𝐬 Google prioritizes content that truly solves user problems. Focus on understanding search intent and creating content that directly addresses it, not just targeting keywords. 𝐓𝐡𝐞 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞: AI is a powerful tool to accelerate your SEO efforts, but it will never replace the strategic thinking and unique value that human expertise brings to the table. 👉 If you're looking to navigate the changing world of SEO, get in touch. Drop me a DM. #SEO #AIinMarketing #ContentMarketing #DigitalMarketing #MarketingStrategy #2Stallions

SEO is an art and science — are you getting both right? Balance content that resonates with your ICP with technical expertise. These are the factors you need to take into account for an unbeatable SEO strategy. -𝐎𝐍-𝐒𝐈𝐓𝐄 𝐅𝐀𝐂𝐓𝐎𝐑𝐒- 𝐂𝐎𝐍𝐓𝐄𝐍𝐓: → 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 + 𝐃𝐞𝐩𝐭𝐡: High-quality, comprehensive content improves rankings by effectively answering queries. → 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Relevant keywords aid search engines in matching content with searches. → 𝐅𝐫𝐞𝐬𝐡𝐧𝐞𝐬𝐬: Regular updates keep content relevant, especially for evolving topics. → 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚: Images and videos boost user engagement, positively impacting SEO. → 𝐀𝐧𝐬𝐰𝐞𝐫𝐬: Directly answering questions can lead to featured snippets in search results. 𝐇𝐓𝐌𝐋: → 𝐓𝐢𝐭𝐥𝐞 𝐓𝐚𝐠𝐬 & 𝐌𝐞𝐭𝐚 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬: These provide content summaries to users and search engines, influencing click-through rates. → 𝐇𝐞𝐚𝐝𝐢𝐧𝐠𝐬: Organize content and clarify its structure for search engines. → 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Well-structured HTML enhances content indexing and crawling. → 𝐒𝐢𝐭𝐞 𝐇𝐞𝐚𝐥𝐭𝐡: Factors like broken links and tag usage affect site quality assessments. 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞: → 𝐔𝐑𝐋𝐬: Clear, descriptive URLs improve user experience and content understanding. → 𝐂𝐫𝐚𝐰𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Essential for content indexing and ranking. → 𝐌𝐨𝐛𝐢𝐥𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Crucial for rankings due to prevalent mobile usage. → 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐢𝐧𝐠: Distributes page authority and aids navigation. → 𝐒𝐩𝐞𝐞𝐝: Faster load times enhance user experience and SEO. -𝐎𝐅𝐅-𝐒𝐈𝐓𝐄 𝐅𝐀𝐂𝐓𝐎𝐑𝐒- 𝐓𝐑𝐔𝐒𝐓: → 𝐔𝐬𝐞𝐫 𝐒𝐢𝐠𝐧𝐚𝐥𝐬: Time on site, bounce rate, and click-through rate reflect site quality and relevance. → 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲: Measured by the quality of backlinks, indicating trustworthiness. → 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐢𝐠𝐧𝐚𝐥𝐬: Increase visibility and can indirectly impact rankings. → 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Affects how content is displayed based on user behavior and location. 𝐋𝐈𝐍𝐊𝐒: → 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: Links from reputable sources enhance site authority and ranking. → 𝐐𝐮𝐚𝐧𝐭𝐢𝐭𝐲: A large number of backlinks suggests popularity, but quality is more crucial. → 𝐀𝐧𝐜𝐡𝐨𝐫 𝐓𝐞𝐱𝐭: Relevant anchor text helps search engines understand linked content. Each of these factors plays a role in how search engines evaluate and rank your website. Balancing these elements effectively can lead to better SEO performance. 📌Need help to get your SEO Strategy right? Book an SEO Strategy call here: https://hubs.ly/Q02yqt0z0

On-Page SEO – The Part You 𝐶𝑎𝑛 Control When I first heard the term “on-page SEO,” I assumed it was just for developers with their endless lists of code. But soon, I realised it’s actually 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐞𝐯𝐞𝐫𝐲 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐫𝐢𝐭𝐞𝐫 𝐬𝐡𝐨𝐮𝐥𝐝 𝐜𝐚𝐫𝐞 𝐚𝐛𝐨𝐮𝐭. 𝐎𝐧-𝐩𝐚𝐠𝐞 𝐒𝐄𝐎 is everything you 𝐝𝐨 𝐨𝐧 𝐭𝐡𝐞 𝐚𝐜𝐭𝐮𝐚𝐥 𝐩𝐚𝐠𝐞 to help it rank on search engines. If you’re writing or editing content, you’re already doing on-page SEO—whether you know it or not. 𝐒𝐨 𝐰𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐎𝐧- 𝐏𝐚𝐠𝐞 𝐒𝐄𝐎 𝐢𝐧𝐜𝐥𝐮𝐝𝐞? • Using the 𝐫𝐢𝐠𝐡𝐭 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 (without sounding like a robot) • Writing 𝐜𝐥𝐞𝐚𝐫, 𝐮𝐬𝐞𝐟𝐮𝐥, 𝐡𝐮𝐦𝐚𝐧-𝐟𝐢𝐫𝐬𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 • Adding 𝐡𝐞𝐚𝐝𝐢𝐧𝐠𝐬 (like H1, H2) to break things down. Use one H1, and then structure the rest with H2s, H3s, and short paragraphs. Helps the reader and helps Google. • Writing 𝐬𝐭𝐫𝐨𝐧𝐠 𝐦𝐞𝐭𝐚 𝐭𝐢𝐭𝐥𝐞𝐬 𝐚𝐧𝐝 𝐦𝐞𝐭𝐚 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬—the little snippet that shows up on Google’s search results page. Make it clear, make it relevant, and if possible—make it irresistible. Add primary keywords to strengthen it. • Using 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐥𝐢𝐧𝐤𝐬 to connect your content. It keeps readers exploring your site, and Google loves that. • Adding 𝐢𝐦𝐚𝐠𝐞𝐬 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐯𝐞 𝐚𝐥𝐭 𝐭𝐞𝐱𝐭. This one’s small but important. Alt text = a short description of the image. It helps make your content more accessible and helps with SEO by telling search engines what the image is about. • Making sure your site is 𝐦𝐨𝐛𝐢𝐥𝐞-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲, because most people are reading on their phones. If your page is hard to read or scroll through, they bounce. So test it on mobile and make sure it works smoothly. • Paying attention to 𝐂𝐨𝐫𝐞 𝐖𝐞𝐛 𝐕𝐢𝐭𝐚𝐥𝐬—basically, how fast your page loads (LCP) and how stable it is while loading (CLS). The goal of on-page SEO is to make your content easy to find and easy to read—for both people and search engines—so it shows up on Google and brings the right people to your site. Off-page SEO, on the other hand, is about building trust, credibility, and visibility beyond your website to show Google that your content is reliable and worth paying attention to. Got a doubt about on-page SEO? Drop it in the comments. Let’s discuss! 𝐂𝐨𝐦𝐢𝐧𝐠 𝐮𝐩 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰: 𝐎𝐟𝐟-𝐩𝐚𝐠𝐞 𝐒𝐄𝐎 – 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐢𝐭 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫𝐬.

SEO tip worth repeating: stop producing content that looks like every other article on page 1. Covering the same topics is wise, but don't forget to add unique value! Think about it from Google's perspective. Does ranking 10 identical articles provide a good user experience? No! In fact, it's a problem for Google; in most cases, users want diverse information. So go the extra mile with your research or, better yet, incorporate real-world knowledge into your content. Stuff that's not readily available with a quick Google search. One easy way to research obscure information is to search Google for "keyword + filetype:pdf" This will yield PDFs relevant to your topic. 99% of your competition isn't doing this, and PDFs offer a great source of in-depth information (you can do the same thing with .doc and .ppt). Then, throw them into Chat to summarize them! Another thing you can do is interview subject matter experts at your company. You can also interview co-workers who speak with customers and ask them what common questions they get asked. Lastly, have Chat scan the ranking pages and ask it for information that hasn't been covered. These are great ways to take your content to the next level and add that extra value that will make Google and its users fall in love. May the SERPs be in your favor! 📈 #seonotebook

An unbeatable SEO strategy needs to balance: Content that resonates with your ICP and technical expertise. But what factors make this work? On-site factors: 1. Content - Quality and Depth: high-quality, comprehensive content improves rankings by effectively answering queries. - Keywords: relevant keywords aid search engines in matching content with searches. - Freshness: regular updates keep content relevant, especially for evolving topics. - Multimedia: images and videos boost user engagement, positively impacting SEO. - Answers: directly answering questions can lead to featured snippets in search results. 2. HTML - Title Tags and Meta Descriptions: These provide content summaries to users and search engines, influencing click-through rates. - Headings: Organize content and clarify its structure for search engines. - Structure: Well-structured HTML enhances content indexing and crawling. - Site Health: Factors like broken links and tag usage affect site quality assessments. 3. Architecture - URLs: Clear, descriptive URLs improve user experience and content understanding. - Crawlability: Essential for content indexing and ranking. - Mobile Experience: Crucial for rankings due to prevalent mobile usage. - Internal Linking: Distributes page authority and aids navigation. - Speed: Faster load times enhance user experience and SEO. Off-site factors: 1. Trust - User Signals: Time on site, bounce rate, and click-through rate reflect site quality and relevance. - Authority: Measured by the quality of backlinks, indicating trustworthiness. - Social Signals: Increase visibility and can indirectly impact rankings. - Personalization: Affects how content is displayed based on user behavior and location. 2. Links - Quality: Links from reputable sources enhance site authority and ranking. - Quantity: A large number of backlinks suggests popularity, but quality is more crucial. - Anchor Text: Relevant anchor text helps search engines understand linked content. Each of these factors affect how search engines evaluate and rank your website. Balancing them effectively will lead to better SEO performance.