Incorporating Keywords Naturally

What goes on in my head when I sit down to write SEO content (𝐴𝐾𝐴 𝑚𝑦 𝑟𝑒𝑎𝑙 𝑆𝐸𝑂 𝑤𝑟𝑖𝑡𝑖𝑛𝑔 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦) A lot of you have been commenting and asking about how I approach SEO content writing—so here it is. And honestly? Most SEO advice out there feels... robotic. All keywords, no connection. All “optimize this,” “insert that”—with zero mention of the human reading it. So here’s how I 𝑎𝑐𝑡𝑢𝑎𝑙𝑙𝑦 write content that ranks and feels helpful, human, and worth reading. I don’t start with keywords. I start with the reader. What are they googling right now? What are they stuck on? What do they actually need—and how can I genuinely help? Once I get that, then I dive into keywords: • Primary = the main topic • Secondary = supportive subtopics • Long-tail = specific phrases that go after real-life search patterns 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐈 𝐟𝐨𝐥𝐥𝐨𝐰 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐧𝐭 Are they trying to learn something? Compare options? Buy? Just browsing? I tailor the tone and structure based on their mindset. 𝐖𝐫𝐢𝐭𝐞 𝐟𝐨𝐫 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐟𝐢𝐫𝐬𝐭, 𝐒𝐄𝐎 𝐬𝐞𝐜𝐨𝐧𝐝 I write my first draft like I’m explaining it to a smart friend. No keyword pressure. Just helping. Once the draft’s solid, then I optimize. 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐥𝐞𝐚𝐫𝐥𝐲 • Headings that actually guide the reader • Short paras, bullet points, clean formatting • A direct answer near the top (no one has time to scroll forever) • Keywords used naturally—headline, intro, subheads, and outro • Internal links to related content • External links to solid sources 𝐌𝐚𝐤𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐫𝐞𝐚𝐝𝐞𝐫 𝐭𝐫𝐮𝐬𝐭 𝐲𝐨𝐮 (hello, EEAT) I don’t just write to rank—I write to build trust. 𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 Because even if your keywords are perfect, no one’s staying if your page is clunky. So I: • Format for mobile • Break up long sections • Add visuals (images, stats, quotes, screenshots—anything to make it scrollable and snackable) • Keep the design clean and friendly 𝐓𝐫𝐚𝐜𝐤, 𝐭𝐰𝐞𝐚𝐤, 𝐫𝐞𝐩𝐞𝐚𝐭 I check: • Are people clicking through? • Are they staying on the page? • Are they engaging with it? • Are the rankings moving? (If not—back to the strategy board.) 𝐁𝐞𝐟𝐨𝐫𝐞 𝐈 𝐡𝐢𝐭 𝐩𝐮𝐛𝐥𝐢𝐬𝐡, 𝐈 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐬𝐤: • Would I actually read this? • Did I fully answer the search query? • Is this something someone would save or share? If the answer’s yes—I’m done. If not, I tweak until it is.

Your LinkedIn profile is probably hurting your job search more than helping it. Yeah, I said it. You’ve been told to optimize your profile like it’s some kind of SEO project. Stuff it with keywords, collect endorsements, and slap on every buzzword from “disruptive” to “synergy.” Congrats, that’s why recruiters are scrolling past you. Let me explain. 1. Keyword stuffing makes you look desperate, not qualified Recruiters aren’t dumb. They know when you’re gaming the system. Cramming your profile with every industry term under the sun doesn’t make you look skilled—it makes you look like you’re trying too hard. 2. Generic buzzwords are a red flag “Results-driven professional with a passion for innovation.” Sound familiar? That’s because it’s on 90% of profiles, including yours. It’s noise. 3. Endorsements are meaningless Sure, it’s nice that your college roommate endorsed you for “strategic planning.” Recruiters know endorsements are often just mutual back-scratching. They don’t care that you’ve got 99+ thumbs-ups for “leadership.” So, what should you do instead? Be real. Be specific. Be human. Cut the fluff. Strip your profile down to what actually matters: your skills, your achievements, and the problems you’ve solved. No one cares about your “passion for excellence.” They care about the $500K deal you closed or the project you led. Use keywords naturally. Yes, keywords matter for visibility, but don’t force them. If you’re a “data-driven marketer,” show it with examples, not by repeating the phrase five times. Show, don’t tell. Instead of saying you’re a “great communicator,” mention that time you presented to the C-suite and secured buy-in for a risky project. Let your accomplishments do the talking. Here’s your action item: audit your LinkedIn profile today. Delete anything that feels like filler. Replace it with concrete, verifiable proof of what you bring to the table. And remember: LinkedIn isn’t a magic bullet. It’s just a tool—and a flawed one at that. Stop treating it like the end-all, be-all of your job search.

How many times have you heard you have to "add the right keywords to your resume?" A lot of people tell you that you *need* to do it. Not many actually show you how to do it. Let's fix that. Here's a simple 4-step process for adding keywords to your resume for any new role you want to apply for. It'll help you boost your chances of landing the interview without spending hours on resume updates: Step #1: Finding The Right Keywords For Your Job Description To start, we're going to find the keywords that we want to focus on with our updates. I'm going to use this Senior Account Executive role that I found on LinkedIn, then do the following: 1. Pull up a copy of my resume and the job description 2. Head to ResyMatch.io, paste my resume on the left and the job description on the right, then hit scan. 3. Note my score, then scroll to the Hard Skills and Soft Skills Match sections 4. Identify the top 5-10 keywords that appear more than one time on the resume Step #2: Preparing Your Resume For Updates Next, we want to prepare our resume for updates. Here's how I'd do that: 1. Keep your ResyMatch scan results handy in one tab 2. Open a new tab and head to ResyBuild.io 3. If you have a resume saved, load it up. If not, choose the "Import" option to import your existing resume 4. Review your resume to make sure all of the content is up to date and ready to go besides your new keywords Step #3: Weave Your Target Keywords Into Your Resume Now that your resume is ready for edits, it's time to incorporate your keywords! Here's how to do it: 1. For the first keyword in your ResyMatch scan, identify the Skill Gap (this is how many times you'll want to add it to your resume) 2. Next, review each bullet on your resume from top to bottom. Look for places where you can naturally insert the keyword, then add it into that bullet 3. Repeat until you've closed the skill gap for the first keyword, then repeat again with the next keyword on the list Note: When adding keywords, we want to infuse as many as we can without losing the "natural" feel of our resume. We never want to feel like we're "forcing" keywords into our resume. Step #4: Run A Final Scan To Verify Updates Once you've woven in as many keywords as you can without losing the natural feel of the content, it's time to run one last scan. The goal of this scan is to verify the updates we made and ensure our match score is a in a good place before applying: 1. Export your updated resume from ResyBuild 2. Head back to ResyMatch and re-run the scan using your new resume and the target job description 3. Verify that your score has increased in proportion to the keywords you added Now you're all set to apply for that role! I hope this helped provide some clarity around how to actually do what everyone is telling you to do with your resume. Good luck out there :)

Seo Myth: You must have your keyword in the first 100 words! Debunked: Natural writing that addresses user intent beats awkward keyword placement every time. More:  https://lnkd.in/erRtjaUZ If the first thing you're thinking about when writing is where to shove your keywords, you're already doing it wrong. Want to know a revolutionary idea? Write your bloody introduction in a way that makes sense. Google's not sitting there with a ruler measuring the distance to your first keyword. If it's in your SEO/Meta title and your H1, you're already halfway there without ramming it into your 100 word intro. I've seen content rank brilliantly with the main keyword appearing naturally halfway through. Why? Because the content was actually helpful. Focus on writing engaging, useful content that pulls readers in from the start. If your keyword fits naturally in the first 100 words, great. If not, who cares? Your readers certainly don't.

Which term do you hate the most in SEO? For me, it's KEYWORD DENSITY 🫨 Yes. It's stupid & doesn't mean anything. And if you're stuffing keywords in 2025 to maintain this density— Seriously. What are you doing? 🚨 “Google loves exact-match keywords!” 🚨 “Gotta hit that 2% keyword density!” 🚨 “More keywords = more rankings!” Wrong. Wrong. WRONG. Google doesn’t care if you wrote “best project management tool” 17 times. You’re not outsmarting the algorithm. You’re just making your content unreadable 🤮 Let's say you're on a date and repeating the same thing over & over: “I love biking. Biking is my passion. People say I’m the best at biking. Want to know my biking tips?” What happens next? 🚴♂️ They block your number ❌ Google does the same. You sound like a desperate, outdated bald guy working in SEO from 2010. Google officials don't sit with a calculator— Counting how often you used keywords in your article. It only ranks content that actually helps people. Know that no one is searching for “cheap cheap flights to Istanbul Istanbul.” If your content sucks, no amount of keywords will save it. So what should you do instead? ✅ Write like a human. If it sounds robotic, rewrite it. ✅ Answer the damn question. Give value. Not word vomit. ✅ Optimize naturally. Keywords should flow, not be forced. If anything, keyword stuffing is going to put a target on your site— And Google will not waste an opportunity to punish it 📉 Trust me. I've seen this happen more times than it counts.

Plain language beats keyword stuffing for AI Overviews. I noticed this pattern when analyzing which of my own content gets pulled into Google's AI summaries versus which content ranks well but doesn't get featured. The content Google chooses for AI Overviews tends to be written in natural, conversational language. No keyword stuffing. No unnatural repetition. No forcing exact-match terms where they don't belong. Google's been saying "write for humans, not search engines" for years… But many SEOs (myself included) have sometimes ignored this advice because keyword-focused content still ranked well. Now there's a direct, visible benefit to actually taking this advice. One clear tactic to increase your chances of getting cited? After you've written your content, read it out loud. If it feels awkward or forced, rewrite it until it flows naturally.

I don't think about SEO while writing B2B Blogs. I know this might sound controversial, but hear me out! As a content writer who's passionate about generating leads, I firmly believe that great writing should never be held back by the constraints of SEO. Instead, I recommend focusing on the people you're writing for and crafting content that resonates with them. Here's my philosophy: when you write for people first, the right audience will follow and become leads. Now, I'm not saying that SEO isn't important. Of course, it is! But, as a content writer, I believe that SEO should come later in the process. Once you've written your piece and given it your all, then you can go back and optimize it for search engines. So, how do you add keywords later in the process? Here are some tips: 1. Identify Relevant Keywords: After you've written your content, go back and identify relevant keywords that are related to your topic. Use keyword research tools or simply think about what words or phrases your target audience might use to search for the information you're providing. 2. Incorporate Keywords Naturally: Once you've identified your keywords, find natural ways to incorporate them into your content. Avoid keyword stuffing, which is the practice of overloading your content with keywords in an unnatural way. Instead, aim for a seamless integration of keywords that enhances the overall flow and readability of your content. 3. Optimize Meta Tags and Headings: In addition to incorporating keywords in your content, optimize your meta tags (title tag and meta description) and headings with relevant keywords. These are important elements that search engines use to understand the content of your page and determine its relevance to user searches. 4. Don't sacrifice Quality for Keywords: While it's important to optimize your content for search engines, never sacrifice the quality of your writing for the sake of keywords. Remember, your audience should always come first, and creating valuable and engaging content should be your top priority. So, if you're a B2B content writer who's feeling held back by SEO constraints, remember: People first, Algorithms later. Write the best piece you can, and then go back and optimize it for search engines using these tips. By striking the right balance between people-centric content and SEO optimization, you can create content that resonates with your audience and ranks well in search results. Now, let's get to writing some killer content that will generate those leads! 💪📝 Want your first B2B Blog for $O - Check the link in the comments! #seo #contentwriting #contentmarketing #digitalmarketing #blog #contentwriter