Why the Zune never killed the iPod

In this episode of Version History: Microsoft’s wildly ambitious, totally hopeless music machine.

by David Pierce

Nov 2, 2025, 2:30 PM UTC

David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.

The Microsoft Zune is mostly just a footnote in tech history. Microsoft spent years — and vast sums of money — trying to create a true competitor to Apple’s iPod, without ever coming close to actually pulling it off. The Zune was simply too little, too late.

You know what’s surprising about the Zune, though? Microsoft made a lot of the right bets with the Zune. The company saw — well ahead of most of the rest of the tech industry — that adding social features could make its product stickier. It understood that these pocketable devices might eventually be useful for much more than just music. And it had a bunch of interface design ideas that are still very present in our lives today. The universe in which the Zune was a smash isn’t so far away (And there are plenty of fans in this one, too.) Maybe if it hadn’t been brown, you know?

For this episode of Version History, we tell the whole story of the original Zune. (There’s a Zune HD episode to do here at some point – more on that another time.) David Pierce, Nilay Patel, and Victoria Song flash back to the days of MSN Music, the Toshiba Gigabeat, and the Xbox 360, to try and figure out the future Microsoft saw coming. The hosts also talk through the shocking ambition behind Zune, which was meant to be much, much more than just a music player. Microsoft even made new kinds of deals with the entertainment industry, to support its vast vision. And finally, they discuss why the Zune didn’t work, and whether it ever even had a chance.

This is the fifth episode of Version History. If you want to find the show, there are three good places to go:

The Version History podcast feed
The Verge’s YouTube channel
The Vergecast’s podcast feed (but only for the first eight episodes)

Thanks to everyone who has already watched or listened to the show, and has sent feedback! We’re already putting on the next bunch of episodes, and want to hear everything you think we should be doing or not doing or doing differently. How many more MP3 players deserve their own episodes? You tell us. In the meantime, if you want to know more about the Zune story, here are some links to get you started: