Day Job, founded in 2018, made a name for itself working with iconic CPG products. Now it's on Silicon Valley's radar.

Netflix's Warner Bros. Discovery deal marks a big M&A shift that will test its adaptability, content management, and integration skills.

Netflix defended its Warner Bros. deal as strategic, saying it has industry expertise and strength absent from past failed M&A.

Top YouTuber MrBeast is building a marketplace to connect creators with Fortune 1,000 brand advertisers.

MrBeast's company confirmed it's looking to launch a financial services platform, confirming earlier reporting by Business Insider.

AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they mean for brands.

Second-screen viewing is popular, meaning TV fans may be half-watching and tuned out of ads. Tubi says it can still reach younger generations, though.

In an interview with Business Insider, Omnicom CEO John Wren outlined his vision for what is now the world's largest ad firm.

The $9 billion advertising agency mega-merger was completed last week. Now come the synergies, including thousands of layoffs.

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually moves the needle.

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Talent firm G&B Digital Management has been hosting creator economy classes for Hollywood pros as the TV and film industries face challenges.

Tubi has a free stream of Fox's Thanksgiving NFL game. The streamer's marketing chief shared how live events fit into its strategy.

TikTok Shop is winning over household name brands like Disney, Samsung, and Ralph Lauren as it looks to ramp up holiday sales.

The deal reflects the changing fortunes of Madison Avenue, an ad industry upended by new technologies, emerging competitors, and strained ad budgets.

Pinterest CEO Bill Ready made search the company's north star. Will it take the platform further?

Samsung showcases AI-powered smart home connectivity, student STEM competitions, and personalized device benefits, according to CMO Allison Stransky.

We're highlighting up-and-coming brand marketers who have the potential to be the next generation of industry leaders.

Netflix's and MrBeast's theme parks offer immersive experiences, meeting demand for interactive and IRL entertainment.

Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to reach ad-avoidant viewers.

I shared my top takeaways of an industry 'master class' to help Hollywood vets pivot to the creator economy as traditional film and TV decline.

New media startups like The Bulwark and Ankler Media are building their businesses with a focus on loyal subscribers over Google or Facebook traffic.

In an interview with Business Insider, Meta's Alex Schultz said AI helped the company pivot from connected to "unconnected" content feeds.

Disney CEO Bob Iger said AI could enhance Disney+ by enabling user-generated content, interactivity, and deeper engagement.

NY Attorney General Letitia James joined a Condé Nast union rally, protesting recent firings that followed a staff confrontation with HR.

Richard Foster, a longtime WPP exec who rose to become CEO of Motion Content Group, filed a lawsuit against the ad agency giant.

In a video interview, Amy Bonitatibus, Paypal's head of corporate affairs, shares how Venmo helps college athletes get paid, while PayPal explores agentic commerce.

Maximize holiday sales and capture ready-to-buy holiday shoppers using Google and YouTube's proven advertising platforms.

Netflix is ramping up the ambitions of a major video podcast push, set for early 2026, as it seeks to challenge YouTube's dominance in the space.

Football fans with YouTube TV may miss another "Monday Night Football" matchup as Disney and Google negotiate, and advertisers are also out of luck.

ReelShort and other mini-drama apps are helping Hollywood vets like Erik Heintz make a living.

Fox, Disney, and others are investing in micro dramas, a mobile-first format, to engage new audiences.

Disney has painted itself as the underdog, but some polling suggests YouTube may have the upper hand.

Ad buyers said Disney hasn't yet offered details on how advertisers could be compensated for ratings shortfalls.

Chime's top marketer said AI tools will help the company reduce agency costs by "millions" in the next couple of years.

Since YouTube TV's Disney blackout started, some sports fans have been getting their fix on Sling TV, Fubo, and others, Apptopia data shows.

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

Coca-Cola's 2025 holiday ad is an AI remake of its classic "Holidays are Coming" spot. Just don't look too closely at the wheels on the trucks.

Disney's fight with YouTube TV could hurt the Mouse House in a way it doesn't harm Google. But ESPN is a prize asset.