X has trailed other platforms in video, but Mitchell Smith, head of original content at X, wants Hollywood to know it's open for business.
5 min read
Bloomberg announced a newsroom reorg and staff cut but said it would end the year with more employees.
9 min read
Government investigations and civil lawsuits have remade the world of "brand safety" during the second Trump era.
11 min read
Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.
4 min read
AEW CEO Tony Khan said cable ratings have risen while simulcasting on HBO Max. He shared his YouTube strategy, and why he's not sweating WBD's split.
5 min read
Zyn owner Philip Morris International US has launched a patriotic ad blitz. PMI wants Americans to know more about its corporate brand.
4 min read
Trump said he would pause enforcement of the law that would ban TikTok until mid-September as the company considers a sale or political resolution.
7 min read
Netflix is developing tech that could help it personalize not just the recommendations you see on the service but the videos themselves.
4 min read
The exclusive, complex sport, with drivers hidden behind helmets and cars, has entered the cultural mainstream.
5 min read
Alex Schultz, the CMO at Meta, said some of their best work in the last 12 months was the forcing function of SuperBowl.
Roxy Young, chief marketing officer at Reddit, said brands have to contribute to the conversation to thrive on the platform
Yves Briantais, the global CMO at Carlsberg, said in order to expand the company, it has to think about consumers' needs in a far more holistic way.
Ed Pilkington, the chief marketing and innovation officer at Diageo North America, talks about how Don Julio helped elevate tequila to luxury status.
Todd Kaplan, the CMO at Kraft Heinz North America, talks about its new marketing strategy called "Marketing that happens."
Don McGuire, the SVP and CMO at Qualcomm, said for the first time, Snapdragon has made it on the Kantar BrandZ Most Valuable Global Brands top 100.
Dara Treseder, the CMO at Autodesk, talks about its new AI-powered Flow Studio tool, the LA 2028 Olympics, and how AI is changing the job market.
Meredith Kelly, the global head of marketing for Skoda, unpacks the brand's recent growth and its "surprising" Be More campaign.
Tabata Gomez, McCormick's CMO, discusses her team's collaborative workflow and how the brand is capitalizing on food trends.
Andréa Mallard, Pinterest's global CMO, discusses the platform's safety features to protect young users.
Jonathan Adashek, the SVP of marketing and communications at IBM, discusses refining the brand and upskilling employees with Watsonx challenges.
Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.
7 min read
Sumit Virmani, the CMO at Infosys, unpacks the brand's sports collaborations and how it used GenAI to co-create the Rafa Forever campaign with fans.
David Sandstrom, Klarna's CMO, discusses how showing up as a "consumer-friendly lifestyle brand" paved the way for growth.
Amazon is courting rivals like Apple as it looks to create a one-stop shop for TV. Antenna data shows it's now driving 25% of US streaming sign-ups.
5 min read
JPMorgan Chase CMO Carla Hassan unpacks how she and her team are incorporating AI for efficiency and growth.
Devon Asher produces video podcasts for influencers like Tana Mongeau and Trisha Paytas. He shared how he built his career and what his job is like.
5 min read
Video is transforming podcasting as consumers increasingly prefer watching their favorite hosts. It's also helping people build careers.
6 min read
Laura Jones, Instacart's CMO, shares how her team prepared for advertising at the Super Bowl and how the ad drove growth for the brand.
Jim Mollica, Bose's CMO and president of luxury audio, said "everybody is focused on how they are driving their business forward" at Cannes Lions.
Exclusive
The reduction fell under Adam Smith, product and technology chief, and amounted to under 2% of the group.
2 min read
CMO Mark Weinstein discusses the live experience industry and how Hilton is leaning into travel trends with its new brands.
"Apple makes great ads" is a thing people used to say all the time. Now it keeps pulling its ads. What could be going on?
2 min read
Brad Audet, the CMO for Mazda Americas, said "the strength of brand has never been more important than it is right now."
Jamie Domenici, Klaviyo's CMO, discusses building long-term customer relationships. "You have to know every single interaction with them," she said.
Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.
5 min read
Exclusive
Ex-DreamWorks exec Chris deFaria explained how he plans to use AI to help nurture social media-born franchises with venture backing.
4 min read
Jessica Jensen, the chief marketing and strategy officer at LinkedIn, discusses hiring trends, AI job search, and video sharing on the platform.
Jen Wilson, the CMO at Lowe's, discusses the brand's partnership with MrBeast and how it's using influencer marketing to connect with Gen Alpha.
Michael Lacorazza, US Bank's CMO, discusses the power of sports collaborations and the bank's recent lacrosse partnership.
TV news anchors want more flexibility to experiment on platforms like Substack. Networks have historically restricted talent from outside projects.
6 min read
Louise McEwen, McLaren Racing's CMO, talks about the brand's reinvention and how it is connecting with fans, new and old.
Esi Eggleston Bracey, the chief growth and marketing officer at Unilever, unpacks Dove's partnership with Crumbl. "That's culture to cart," she said.
Rachel Delphin, Twitch's CMO, shares how brands can engage different communities through the streaming platform. "Be a participant," she said.
Global chief consumer and marketing officer Jane Wakely discusses PepsiCo's recent partnerships and its plans to attract more young people to sports.
President and CMO Jackie Jantos discusses how Hinge builds products with its intended audiences and how the dating app has grown in recent years.
The huge attendance at Cannes Lions and jubilant mood among attendees suggested AI may not be decimating the ad industry.
6 min read
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