Katie Notopoulos is a senior correspondent at Business Insider who writes about technology, business, and culture. She covers topics such as internet culture, Big Tech, retail, AI, parenting in the digital age, and personal tech.
Previously, Katie was a tech reporter at BuzzFeed News and has written for The Atlantic, The New York Times, Fast Company, and MIT Technology Review. Based in New York, you can reach her by email knotopoulos@businessinsider.com or find her on Twitter. Bluesky, and Threads @katienotopoulos.
Some of her stories include:
Tech 2025-12-06T10:02:12.491Z Amazon's Alexa horrified some parents when it answered kids' questions about "Elf on the Shelf." So I asked the company what was going on. It's fixed.
Spotify Wrapped is calling out 23-year-old Gen Z'ers for having the listening habits of a boomer. What's "listening age" tell us about ourselves?
Tech 2025-12-02T10:01:48.816Z If "rage bait" is the word of the year, does that mean it's over?I'm calling time — and as a proud rage-baiter myself, this is what I'm doing instead.
Tech 2025-11-30T10:04:03.728Z College student Cashen Tomlinson uses AI to make songs and videos about steamrollers, Post-it Notes, and other fascinations. TikTok loves it.
Tech 2025-11-26T10:01:01.334Z Sam Altman's OpenAI is working on a new AI-powered device with iPhone designer Jony Ive. I'm trying to imagine if I'd want to buy it.
Tech 2025-11-22T10:01:01.240Z ChatGPT wants to conquer a new territory: the group chat. It'll joint the conversation with your friends. But do you really want it? I tried it.
Tech 2025-11-21T16:25:22.981Z Slack wasn't unfurling Instagram posts when I shared them. I wrote about it earlier this week, and Meta says. It's finally fixing the problem.
Well Spent
The Well Spent podcast talks to the 17-year-old founder of Pink Palm Puff hoodies.
"May I meet you?" is corny and awkward, but at least you're talking to strangers.
Tech 2025-11-13T17:00:01.230Z Facebook Marketplace is getting new features, but not the one change I recommended to Mark Zuckerberg: ending the "Hi, is this available" message.
Tech 2025-11-11T10:02:01.250Z Sora had thrilled me with its ability to make ridiculous AI-generated videos of my friends. Now, I'm just bored with it.
Retail 2025-11-07T10:00:01.253Z Taco Bell's bright green Mountain Dew Baja Blast pie looks disgusting. But I tried it — and it's actually good. It hits Gen Z's love for drinks.
Tech 2025-11-06T10:00:02.643Z Meta's stand-alone AI app has a video feed called Vibes. It's full of Donald Trump memes and political stuff. I'm calling it "boomerslop."
Well Spent
Buying a home is the biggest purchase most people will ever make. But is it always smarter to buy than to rent? Zillow's expert breaks it down.
Tech 2025-11-01T09:01:02.664Z Grokipedia's mission to be "anti-woke" doesn't appeal to me. But its use of AI to help write articles actually makes some sense. Wikipedia, take note.
Tech 2025-10-30T16:44:23.748Z Wikipedia's traffic is down — but there's reason to be hopeful for its future, even with Elon Musk nipping at its heels with its new Grokipedia.
Tech 2025-10-25T10:02:01.965Z Instagram Reels now has a watch history that shows you everything you've viewed in the last 30 days. It's going to be life-changing!
Media 2025-10-22T16:27:53.536Z "KPop Demon Hunters" is a huge Netflix hit — and is super-popular for Halloween. So why can't you find any costumes? Turns out, there's a reason.
Tech 2025-10-21T09:01:01.701Z Sora lets you make videos using other people's faces. Great! Except when your face is used in a "fetish" video, like one about feet or pregnancy.
Tech 2025-10-20T20:26:42.679Z Tim Cook, our readers have spoken: And they want the iPod back. Now it's time for Apple to listen.